Management of Electronic and Digital Media

The text is popular for its contemporary approach and clear, current illustrations.

Author: Alan B. Albarran

Publisher: Cengage Learning

ISBN: 1305854756

Category: Art

Page: 368

View: 436

Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management of Electronic and Digital Media

The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach.

Author: Alan B. Albarran

Publisher: Cengage Learning

ISBN: 9781111344375

Category: Performing Arts

Page: 336

View: 163

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management of Electronic Media

Management of Electronic Media, 4th Edition, International Edition provides the most accurate and current information on the management techniques used in the electronic media industry.

Author: Alan B. Albarran

Publisher: Wadsworth Publishing Company

ISBN: 9780495571377

Category: Digital media

Page: 360

View: 601

MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

Management of Electronic and Digital Media International Edition

Author: Alan Albarran

Publisher:

ISBN: 9781473702257

Category:

Page:

View: 165


Digital Media and Innovation

This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Author: Richard A. Gershon

Publisher: SAGE Publications

ISBN: 1483322548

Category: Language Arts & Disciplines

Page: 280

View: 714

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Managing Electronic Media

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices.

Author: Joan Van Tassel

Publisher: CRC Press

ISBN: 1136031626

Category: Language Arts & Disciplines

Page: 424

View: 299

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Media and Digital Management

Managing Electronic Media: Making, Marketing, and Moving Digital Content.
Burlington, MA: Focal Press, 2010; Albarran, Alan B. Management of Electronic
and Digital Media. Boston: Wadsworth, 2013; Chaturvedi, B.K. Media
Management ...

Author: Eli M. Noam

Publisher: Springer

ISBN: 3319720007

Category: Social Science

Page: 450

View: 182

Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Digital Media Intellectual Property

The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media describing the impact of new business and distribution models, the current legal and regulatory ...

Author: Nicola Lucchi

Publisher: Springer

ISBN: 9783540365419

Category: Law

Page: 171

View: 622

The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media describing the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular the author analyze the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe.

Model Requirements for the Management of Electronic Records

This chapter contains requirements functionality closely allied to electronic
records management . It covers requirements to ... They may also include digital
records stored on portable media , such as CDs , DVDs and computer tapes . The
term ...

Author: European Commission

Publisher:

ISBN:

Category: Archives

Page: 207

View: 832


Policy and Marketing Strategies for Digital Media

In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s ...

Author: Yu-li Liu

Publisher: Routledge

ISBN: 131774411X

Category: Social Science

Page: 312

View: 618

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

The American Archivist

Archivist / manuscript curator Managing program employing archivists 44 . 9 %
42 . 4 % Digitization Electronic records - preservation & storage Copyright Digital
media / asset management Preservation Visual materials Electronic records ...

Author:

Publisher:

ISBN:

Category: Archives

Page:

View: 150

Includes sections "Reviews of books" and "Abstracts of archive publications (Western and Eastern Europe)."

Electronic Records Management and Digital Discovery

The 90 - minute program , " Tips on How to Effectively Handle Electronic
Discovery In White Collar Criminal Litigation and ... and requests for production of
documents , which , more often than not , consist of files stored on digital media .

Author:

Publisher:

ISBN:

Category: Discovery (Law)

Page:

View: 983


Library Information Science Abstracts

Education * Knowledge design and knowledge media ' ; L107227 Challenges
and developments in library and information ... management ; L107314 Digital
media and ' girling ' at an elite girls school ; L108275 Educating for electronic ...

Author:

Publisher:

ISBN:

Category: Information science

Page:

View: 535


Digital Culture and E Tourism Technologies Applications and Management Approaches

"This edition fosters multidisciplinary discussion and research on the adoption of information and communication technologies (ICT) in the contexts of culture and tourism, investigating how emerging technologies and new managerial models ...

Author: Lytras, Miltiadis

Publisher: IGI Global

ISBN: 1615208682

Category: Business & Economics

Page: 270

View: 694

"This edition fosters multidisciplinary discussion and research on the adoption of information and communication technologies (ICT) in the contexts of culture and tourism, investigating how emerging technologies and new managerial models and strategies can promote sustainable development for culture and tourism"--Provided by publisher.

Television Film and Digital Media Programs

Juniors and seniors may specialize in one of three areas of concentration :
Electronic and time - based art ( including animation , video , robotic art , and
other digital and interactive media ) ; painting , drawing , and printmaking ( with
courses ... 5 Focus / emphasis : The undergraduate PTM program consists of a
well - rounded curriculum that exposes students to all areas of technology and
management .

Author: Princeton Review (Firm)

Publisher: Princeton Review

ISBN:

Category: Performing Arts

Page: 396

View: 311

Lists colleges and universities in the United States that provide programs in the study of motion pictures, television, and digital media, including information on admissions, cost and finanical aid, graduate employment rates, and notable alumni.

Australian Official Journal of Trade Marks

Author:

Publisher:

ISBN:

Category: Trademarks

Page:

View: 889


Managing Electronic Resources

The Serials Librarian and the Head of Acquisitions can also be involved with the
acquisitions of new electronic resources . " “ As a member of OhioLINK , we
benefit from access to the Electronic Journal Center , the Digital Media Center ,
and ...

Author: Vicki Grahame

Publisher:

ISBN:

Category: Electronic information resources

Page: 142

View: 128


Understanding the Interactive Digital Media Marketplace Frameworks Platforms Communities and Issues

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program.

Author: Sharma, Ravi S.

Publisher: IGI Global

ISBN: 161350148X

Category: Computers

Page: 427

View: 641

Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Handbook of Electronic and Digital Acquisitions

The book's contributors draw on their own experiences, providing case studies and helpful evaluation checklists, worksheets, and templates.

Author: Thomas W. Leonhardt

Publisher: Routledge

ISBN: 0789022915

Category: Language Arts & Disciplines

Page: 160

View: 525

Everything you need to know about adding e-resources to your library's services Handbook of Electronic and Digital Acquisitions steers librarians through the process of evaluating, choosing, and managing electronic resources as they expand their collection development policies to include electronic databases. This handy, how-to guide takes a practical approach to acquisitions, providing commonsense information on basic copyright laws, fair use guidelines and policies, offsite and in-house databases, virtual reference software, EDI, and vendors. The book's contributors draw on their own experiences, providing case studies and helpful evaluation checklists, worksheets, and templates. Electronic journals, full-text databases, and electronic books are altering the traditional purpose of the library as an “archive” for publications. Handbook of Electronic and Digital Acquisitions provides usable tips on the practical aspects of implementing electronic resources, helping librarians develop the potential of digital media as they work to provide their patrons with top quality access and services in a rapidly changing environment. Handbook of Electronic and Digital Acquisitions examines: * evaluating databases for acquisition, retention, and withdrawal * budgeting for electronic resources * measuring user satisfaction * online aggregated databases * licensing agreements * the TEACH (Technology, Education, and Copyright Harmonization) Act * the Digital Millennium Copyright Act * e-mail tools * and much more! Handbook of Electronic and Digital Acquisitions is an invaluable aid to librarians working at all levels as they attempt to keep pace with their changing environment.

Journal of Management Information Systems

Selling or Advertising : Strategies for Providing Digital Media Online MING FAN ,
SUBODHA KUMAR , AND ANDREW B . WHINSTON MING FAN is ... He is a
coauthor of the book Electronic Commerce and the Revolution in Financial
Markets .

Author:

Publisher:

ISBN:

Category: Electronic data processing

Page:

View: 588