Marketing to the Affluent

"Ken Catanella, Senior Vice President, Shearson Lehman Hutton "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I ...

Author: Thomas J. Stanley

Publisher: McGraw Hill Professional

ISBN: 9780071371148

Category: Business & Economics

Page: 336

View: 996

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich. Praise for Marketing to the Affluent: "Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."Ken Catanella, Senior Vice President, Shearson Lehman Hutton "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company "Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton

No B S Marketing to the Affluent

And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you’re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.

Author: Dan S. Kennedy

Publisher: Entrepreneur Press

ISBN: 1613084013

Category: Business & Economics

Page: 256

View: 762

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

The Affluent Consumer

Explains the dyanmics of today's affluent consumer and shows marketers how to effectively develop, promote, and sell their products and services to this rapidly growing market.

Author: Ronald D. Michman

Publisher: Greenwood Publishing Group

ISBN: 9780275992828

Category: Business & Economics

Page: 194

View: 121

Explains the dyanmics of today's affluent consumer and shows marketers how to effectively develop, promote, and sell their products and services to this rapidly growing market.

No B S Marketing to the Affluent

Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor.

Author: Dan S. Kennedy

Publisher: Entrepreneur Press

ISBN: 1613083092

Category: Business & Economics

Page: 428

View: 583

SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

No B S Marketing to the Affluent The No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich

This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!

Author: Dan S. Kennedy

Publisher: Entrepreneur Press

ISBN: 9781599181813

Category: Business & Economics

Page: 304

View: 782

FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

Black Is the New Green

Sometimes this is because the executives in a particular marketing department are unaware of the potential that exists within this segment, sometimes it’s because they are baffled about how to reach out to this segment and sometimes ...

Author: Leonard E. Burnett Jr.

Publisher: Palgrave Macmillan

ISBN: 0230113885

Category: Business & Economics

Page: 224

View: 662

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—it’s bad business to continue to rely on luxury’s traditional customer base to support sales, or on tired marketing strategies and tactics. In Black is the New Green authors Burnett and Hoffman show readers how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can’t afford to overlook if growth is the objective. The total number of affluent ethnic households in the United States in now estimated at over 1.3 million, the buying power of affluent African Americans (referred to as AAA’s in this book) is currently $87.3 billion. It would be foolish in the extreme not to tap into this rich buying segment, yet that is exactly what the marketing arms of companies do all too frequently. Sometimes this is because the executives in a particular marketing department are unaware of the potential that exists within this segment, sometimes it’s because they are baffled about how to reach out to this segment and sometimes it’s because they think they lack the money or resources to make a credible effort at adding a whole new segment. And sometimes, unfortunately, it’s because they have reached out in the past but their efforts were unappealing to the AAA audience. Black is the New Green will show you how to attract this lucrative market and create brand loyalty and product bonding among affluent African Americans in an affordable and measurable way. Up until now, the affluent African American market has been underappreciated and overlooked. But with a sitting African American president—the time is now to tap into this market and to embrace a constituency that will have a lasting effect on your bottom line. http://www.blackisthenewgreenthebook.com

Networking with the Affluent and Their Advisors

Night Sessions is based primarily on David S. Cho's life experiences as a Chicago-born and raised child of Korean immigrants to America in the early 70s

Author: Thomas J. Stanley

Publisher: Irwin Professional Publishing

ISBN:

Category: Business & Economics

Page: 260

View: 196

Night Sessions is based primarily on David S. Cho's life experiences as a Chicago-born and raised child of Korean immigrants to America in the early 70s

The Complete Guide to Selling and Marketing to Affluent Customers

Everything You Need to Know to Attract and Keep Wealthy Customers Tamsen
Butler. only marketing ploy is to inflate the price and spread the word that her café
caters to the tastes of the affluent, she does not have Is marketing valuable?

Author: Tamsen Butler

Publisher: Atlantic Publishing Company

ISBN: 1601383274

Category: Business & Economics

Page: 288

View: 848

The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product or service to affluent clients can be difficult, but for those that manage to make it happen, it's possible to quickly build a wealthy clientele by word-of-mouth and effective service. With this book, your business will soon become a top producer for the world's most prominent, richest people. This book guides you through the tight rope walk of selling to the affluent: It shows you how you can attract the world's top customers and keep them with you for the long haul. In this book, you will learn everything you need to know to sell yourself and your ideas to anyone, especially the wealthy. You will learn how to affirm idea and avoid sinking it, as well as discover various styles of persuasion that will effectively reach your audience. This book also teaches you about the fundamental process of building a relationship with your target audience and how to mirror your clients' ideals and beliefs. Interviews with successful salespeople and affluent men and women are included in this book, and their advice has been compiled to show you exactly what you can do to reach this demographic. Discover what rich people want and what they are willing to buy, and give them reasons why to say yes. State your case clearly with memorable personal touches in your sales pitch, and you'll immediately reach your audience exactly as outlined in this book.

Marketing Luxury Design

Marketing Luxury Design: Attracting Affluent Clients ? is your one-of-a-kind guide to identify, attract, and capture affluent clients for luxury interior design.

Author: Melissa Galt

Publisher:

ISBN: 9781647864767

Category:

Page:

View: 307

Marketing Luxury Design: Attracting Affluent Clients ? is your one-of-a-kind guide to identify, attract, and capture affluent clients for luxury interior design. Whether you're an interior designer, an architect, or a builder, you'll learn smart strategies for connecting and building relationships with affluent clients that deliver profitable results and lifetime clients.

Building an Affluent Clientele

Author: Russ Alan Prince

Publisher:

ISBN: 9780872183568

Category: Business & Economics

Page: 194

View: 262


Mass Affluence

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the ...

Author: PAUL AUTOR NUNES

Publisher: Harvard Business Press

ISBN: 9781591391968

Category: Business & Economics

Page: 269

View: 260

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.

101 Insider Secrets for Marketing to Affluent Women

Author: Annette Bau

Publisher:

ISBN: 9780983957409

Category:

Page: 128

View: 886


Lifestyle Marketing

This book helps marketers understand how to reach customers from children to tweens and singles to seniors.

Author: Ronald D. Michman

Publisher: Greenwood Publishing Group

ISBN: 9781567206401

Category: Business & Economics

Page: 241

View: 424

This book helps marketers understand how to reach customers from children to tweens and singles to seniors.

Bank Marketing

ADVERTISING AGENCIES .45 MERCHANDISING . ADVERTISING DISPLAYS
45 MOVER MARKETING . AFFLUENT CUSTOMER BANKING . 45 MUTUAL
FUNDS .. AGRICULTURAL ASSET MANAGEMENT 45 BANK CARD SERVICES .

Author:

Publisher:

ISBN:

Category: Bank management

Page:

View: 540


Federal Supervision of Bank Advertising and Promotion Practices

Mr. Wilder said . troduced to appropriate persons in Preliminary results of the
advertising He looks on the movement of broader branches . Chase's branch
managers han- campaign begun last fall in conjunction services for the affluent
into ...

Author: United States. Congress. House. Committee on Government Operations. Commerce, Consumer, and Monetary Affairs Subcommittee

Publisher:

ISBN:

Category: Advertising

Page: 1092

View: 131


Selling to the Affluent

"I told you how to find them. Now learn how to sell them." ­­Dr. Thomas J. Stanley "Dr. Stanley's strategies consider the real needs of the high income professionals­­needs that go beyond any product or service.

Author: Thomas J. Stanley

Publisher: McGraw Hill Professional

ISBN: 9780070610491

Category: Business & Economics

Page: 496

View: 497

Dr. Stanley shows how to push the "hot buttons" of the people you've found to improve your closing percentage . . . . and income. This essential resource reveals the three most important things you can do to land affluent prospects.

Realtor Magazine

Advertisement URGENTI NOBS FREE Quickly Make Your Business Recession
Immune'- and Beyond that , Grab the Gold Rings of the New Economy
MARKETING TO THE AFFLUENT NO HOLDS BARRED KICK BUTT TAKE NO
PRISONERS ...

Author:

Publisher:

ISBN:

Category: Real estate agents

Page:

View: 880


Marketing

This is a report on one of Mediamark's studies of the Affluent Market . What
marketers would be interested in this information ? Presenting Mediamark's
Upper Deck Report . Not just a reflection . The affluent market as it actually is .
The affluent .

Author: Warren J. Keegan

Publisher:

ISBN:

Category: Marketing

Page: 743

View: 490

Includes index, ill. credits.

The Millionaire Next Door

The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth.

Author: Thomas J. Stanley

Publisher: Government Institutes

ISBN: 1589795474

Category: Business & Economics

Page: 272

View: 220

This bestselling resource identifies seven common traits that show up again and again among those who have accumulated wealth. The new edition, the first since 1998, includes a new Foreword for the 21st century by Dr. Stanley.

Television radio Age

If you ask a broadcaster how many affluent people there are in this country , you
will have initiated a painfully brief conversation . On the other hand , if you pose
the same question to any other participant in the advertising and marketing arena
 ...

Author:

Publisher:

ISBN:

Category: Television broadcasting

Page:

View: 740