Michael Jordan

Profiles the legendary basketball player who is one of the wealthiest and most popular athletes in the world.

---

Michael Jordan Inc

Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.

---

Michael Jordan

Tells the story of basketball superstar Michael Jordan, from his youth to his highly successful professional career, which includes six NBA titles and numerous records and awards.

---

Michael Jordan

Profiles the basketball superstar, who retired from the Chicago Bulls at age thirty, played minor league baseball, and then returned to professional basketball in 1994.

---

Michael Jordan

Describes the life and basketball career of the high-scoring player who led the Chicago Bulls to four NBA championships.

---

Michael Jordan Basketball Superstar

A brief biography of the basketball superstar, Michael Jordan, from his childhood in North Carolina through his career with the Chicago Bulls to his status as one of the sport's fifty greatest players.

---

Michael Jordan

The definitive biography of a legendary athlete. The Shrug. The Shot. The Flu Game. Michael Jordan is responsible for sublime moments so ingrained in sports history that they have their own names. When most people think of him, they think of his beautiful shots with the game on the line, his body totally in sync with the ball -- hitting nothing but net. But for all his greatness, this scion of a complex family from North Carolina's Coastal Plain has a darker side: he's a ruthless competitor and a lover of high stakes. There's never been a biography that encompassed the dual nature of his character and looked so deeply at Jordan on and off the court -- until now. Basketball journalist Roland Lazenby spent almost thirty years covering Michael Jordan's career in college and the pros. He witnessed Jordan's growth from a skinny rookie to the instantly recognizable global ambassador for basketball whose business savvy and success have millions of kids still wanting to be just like Mike. Yet Lazenby also witnessed the Michael Jordan whose drive and appetite are more fearsome and more insatiable than any of his fans could begin to know. Michael Jordan: The Life explores both sides of his personality to reveal the fullest, most compelling story of the man who is Michael Jordan. Lazenby draws on his personal relationships with Jordan's coaches; countless interviews with Jordan's friends, teammates, and family members; and interviews with Jordan himself to provide the first truly definitive study of Michael Jordan: the player, the icon, and the man.

---

Michael Jordan

Don't miss this action-packed and informative look at the life and achievements of a basketball legend! Matt Christopher, the number one sports writer for kids, profiles basketball superstar Michael Jordan, covering his childhood, college career, rookie years, professional career highlights, and even his short stint in minor league baseball. Written in Matt Christopher's easy-to-read style and complete with incredible photos and Michael Jordan's key stats, this comprehensive biography will entertain and educate.

---

Michael Jordan

This title introduces Michael Jordan who has had a great influence on his sport and in his society. Career highlights, battles along the way, and humanitarian contributions are discussed. Jordan's legacy is told through informative sidebars, captivating photos, and engaging text. SportsZone is an imprint of ABDO Publishing Company. Aligned to Common Core Standards and correlated to state standards. SportsZone is an imprint of ABDO Publishing Company.

---

Michael Jordan

The life and career of the greatest basketball player of all time.

---

Quotable Michael Jordan

Jordan's quotability is incredible, as are the dozens of compelling anecdotes contained in this special keepsake.

---

Celebrity Biographies The Amazing Life Of Michael Jordan Famous Stars

Ever wondered how Michael Jordan rose to stardom? At a young age, the man whose name would become synonymous with basketball learned to hold his head high and overcome adversity. When his wiry 5’ 11” frame was deemed too short for his high school basketball team, Michael Jordan had the choice of whether to give up completely his dream of professional basketball or to fight on. Fortunately for the sporting world, he chose the latter. This spirit to fight and prove his detractors wrong would define his career. For more interesting facts you must read the biography. Grab your biography book now!

---

Michael Jordan and the New Global Capitalism New Edition

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time. With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."—Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."—Barbara Rudolph, Chicago Tribune

---

Michael Jordan

Traces the life and career of the basketball superstar, from his North Carolina boyhood, through his college days, to his joining the Chicago Bulls, and highlights key milestones along the way

---

Media Spectacle

During the mid-1990s, the O.J. Simpson murder trial dominated the media in the United States and were circulated throughout the world via global communications networks. The case became a spectacle of race, gender, class and violence, bringing in elements of domestic melodrama, crime drama and legal drama. According to this fascinating new book, the Simpson case was just one example of what the author calls 'media spectacle' - a form of media culture that puts contemporary dreams, nightmares, fantasies and values on display. Through the analysis of several such media spectacles - including Elvis, The X Files, Michael Jordan, and the Bill Clinton sex scandals - Doug Kellner draws out important insights into media, journalism, the public sphere and politics in an era of new technologies. In this excellent follow up to his best selling Media Culture, Kellner's fascinating new volume delivers an informative read for students of sociology, culture and media.

---

Sport Sport and power relations

A collection of texts providing a useful resource for students in the field of sports studies. Subject headings include approaches to the study of sport, the development and structure of modern sport, sport and power relations, and major issues in contemporary sport.

---

Reading Sport

A look at power relations in sports along the axes of gender, race, class, and sexuality.

---

Second Coming

The inside story of Michael Jordan's surprising departure from and return to the Chicago Bulls describes his anguish over his father's death, reaction to rumors about his gambling, and his attempts to succeed in major league baseball. 250,000 first printing. $100,000 ad/promo. Tour.

---

Athlete Endorsement as a Marketing Strategy Nike and Michael Jordan

Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 95%, language: English, abstract: Companies try constantly to extend their markets by attracting different target customers and increasing their brand awareness. The present study investigates how and why endorsing their products by athletes is an always more extensively and popular tool in the companies' marketing mix. Michael Jordan, a retired American basketball star, who has gained lots of media attention, has endorsed numerous products. Especially his endorsement contract with Nike has become an excellent case study for the current trend of athlete endorsement in the international market. The results of this case study provide insights into factors that may influence the success of athlete endorsement as a company's marketing strategy.

---

Between Borders

Informed by the belief that critical pedagogy must move beyond the classroom if it is to be truly effective, this essay collection makes clear how cultural practices--as portrayed in film, sports, and in the classroom itself--enable cultural studies to deepen its own political possibilities and to construct diverse geographies of identity, representation and place. Contributors: Henry A. Giroux, Ava Collins, Nancy Fraser, Carol Becker, bell hooks, Michael Eric Dyson, Roger I. Simon, Chandra Talpede Mohanty, Simon Watney, Michele Wallace, Peter McLaren, David Trend, Abdul R. JanMohamed and Kenneth Mostern.

---