Public Relations Theory II

"Working from the position that public relations is a theoretically grounded in research-based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up ...

Author: Carl H. Botan

Publisher: Routledge

ISBN: 9780805833850

Category: Business & Economics

Page: 528

View: 890

"Working from the position that public relations is a theoretically grounded in research-based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow-- the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future. The volume concludes with the editors' views on future influences on public relations theory development in the years ahead."--Back cover.

Public Relations Theory II

The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research.

Author: Carl H. Botan

Publisher: Routledge

ISBN: 1135216878

Category: Business & Economics

Page: 544

View: 485

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Public Relations Theory

Public relations theory. Hillsdale, NJ: Lawrence Erlbaum. Botan, C. H., &
Hazleton, V. (2006). Public relations theory II. Hillsdale, NJ: Lawrence Erlbaum.
Bulik, B. S. (2017, September 4). Empathy at work: GlaxoSmithKline extends
Excedrin ...

Author: Brigitta R. Brunner

Publisher: John Wiley & Sons

ISBN: 1119373158

Category: Business & Economics

Page: 272

View: 974

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Public Relations Theory

Chapter. 7. Botan, C. H., & Hazleton, V. (Eds.). (2006). Public relations theory II.
Mahwah, NJ: Lawrence Erlbaum Associates. Broom, G. M., Casey, S., & Ritchey,
J. (2009, November 19). Concept and theory of organization-public relationships.

Author: Eryn Travis

Publisher: SAGE Publications

ISBN: 1544349130

Category: Language Arts & Disciplines

Page: 232

View: 999

Reflecting the ever-increasing changes in the public relations industry, Public Relations Theory by Eryn Travis and Edward J. Lordan offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.

The SAGE Handbook of Public Relations

In C. H. Botan & V. Hazleton (Eds.), Public relations theory II (pp. 171–197).
Mahwah, NJ: Lawrence Erlbaum. Coombs, T. W. (2009). Crisis, crisis
communication, reputation, and rhetoric. In R.L.Heath,E.L.Toth, & D. Waymer (
Eds.), Rhetorical ...

Author: Robert Lawrence Heath

Publisher: SAGE

ISBN: 1412977819

Category: Business & Economics

Page: 773

View: 847

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Public Relations

A fully revised new edition of this widely used introduction to public relations in Australia.

Author: Jane Johnston

Publisher: Allen & Unwin

ISBN: 9781865089225

Category: Business & Economics

Page: 466

View: 655

A fully revised new edition of this widely used introduction to public relations in Australia.

Asian Perspectives on the Development of Public Relations

Academy of Journalism and Information (2007) 'Public relations: Theory and
Practice'. ... Ledingham, J. (2006) 'Relationship Management: A General Theory
of Public Relations' C. H. Botan and V. Hazleton (eds) Public Relations Theory II
 ...

Author: T. Watson

Publisher: Springer

ISBN: 1137398159

Category: Business & Economics

Page: 175

View: 928

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

The Handbook of Crisis Communication

Toward a theory of public relations competence. In C. H. Botan and V. Hazleton (
Eds.), Public relations theory II (pp. 199-222). Mahwah, NJ: Lawrence Erlbaum
Associates. Hearit, K. M. (1994). Apologies and public relations crises at Chrysler
, ...

Author: W. Timothy Coombs

Publisher: John Wiley & Sons

ISBN: 1444356518

Category: Language Arts & Disciplines

Page: 768

View: 995

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

Public Relations Theory

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and ...

Author: Carl H. Botan

Publisher: Routledge

ISBN: 1351225723

Category: Language Arts & Disciplines

Page: 368

View: 395

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Introducing Public Relations

Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to ...

Author: Keith Butterick

Publisher: SAGE

ISBN: 9781446243282

Category: Business & Economics

Page: 240

View: 125

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.

Applied Crisis Communication and Crisis Management

Grand strategy, strategy, and tactics in public relations. In C. H. Botan & V.
Hazelton (Eds.), Public relations theory II (pp. 223–248). Mahwah, NJ: Erlbaum.
Bradford, J. L., & Garrett, D. E. (1995). The effectiveness of corporate
communicative ...

Author: W. Timothy Coombs

Publisher: SAGE Publications

ISBN: 1483321606

Category: Language Arts & Disciplines

Page: 256

View: 834

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

Rhetorical and Critical Approaches to Public Relations II

To what bodies of theory can public relations legitimately lay claim? Is there, or
can there be, something called public relations theory? Is public relations a
profession? Should the practice of public relations be regulated, licensed? What
kind of ...

Author: Dr Robert L Heath

Publisher: Routledge

ISBN: 1135464944

Category: BUSINESS & ECONOMICS

Page: 344

View: 382

This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

Paradox in Public Relations

This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice.

Author: Kevin L. Stoker

Publisher: Routledge

ISBN: 1317205596

Category: Business & Economics

Page: 166

View: 755

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

Public Relations

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.

Author: Mark Sheehan

Publisher: Allen & Unwin

ISBN: 174343684X

Category: Business & Economics

Page: 440

View: 237

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Public Relations Research Annual

Organizational Culture and Ethnoecology in Public Relations Theory and
Practice James L. Everett University of Wisconsin — Madison Contemporary
models of public relations theory and practice are built from the perspective that
public ...

Author: Larissa A. Grunig

Publisher: Psychology Press

ISBN: 9780805806786

Category: Business & Economics

Page: 280

View: 557

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.

Today s Public Relations

Over the years, public relations has drawn theories from other disciplines, such
as mass communication and psychology. In this chapter, we would like to focus
on five theories developed specifically for public relations: excellence theory, ...

Author: Robert L. Heath

Publisher: SAGE

ISBN: 1412926351

Category: Business & Economics

Page: 539

View: 494

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

Understanding Public Relations

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life.

Author: Lee Edwards

Publisher: SAGE

ISBN: 1526422123

Category: Business & Economics

Page: 288

View: 652

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Opinion Polls and the Media

D. Reese (1996) Mediating the Message: Theories of Influences on Mass
MediaContent, 2nd edn (White Plains: Longman). Shoemaker, P.J., T. P. ...
Hazleton(eds), Public Relations Theory II(NewYork: Lawrence Erlbaum). Part I
Theoretical ...

Author: C. Holtz-Bacha

Publisher: Springer

ISBN: 0230374956

Category: Social Science

Page: 291

View: 544

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

Public Relations and Social Theory

Chapter 6 On Giddens Jesper Falkheimer Abstract Using Giddens on public
relations leads to a questioning of the dichotomy between the dominating agency
-oriented public relations theories that neglect power structures, as well as critical
 ...

Author: Øyvind Ihlen

Publisher: Routledge

ISBN: 1135840377

Category: Business & Economics

Page: 384

View: 527

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Public Relations

II. Histories. INTRODUCTION. The histories presented in this section give
singular insight into three different cultures. ... Finally, Puchan reviews the
development of public relations theory in Germany and elucidates theoretical
conceptions that ...

Author: Magda Pieczka

Publisher: Psychology Press

ISBN: 0805846174

Category: Business & Economics

Page: 513

View: 186

This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.