Technology Application in Tourism Fairs Festivals and Events in Asia

Chapter 21 by Hassan and Quader outlines socio-cultural challenges and solutions of tourism festivals, events, and technology application in Asia. Tourism festivals, fairs, and events have benefited from the introduction of new digital ...

Author: Azizul Hassan

Publisher: Springer Nature

ISBN: 9811680701

Category: Business & Economics

Page: 424

View: 979

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.

Event Tourism in Asian Countries

The presentation of tribal and folk cultural forms, arts, and festivals before the tourists needs careful attention. For the reason, useful strategic policies application also becomes relevant for meeting the tourist demands.

Author: Shruti Arora

Publisher: CRC Press

ISBN: 1000369366

Category: Business & Economics

Page: 428

View: 503

Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private sector. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences, destination weddings, carnivals, food and art festivals, music festivals and concerts, cultural and traditional events, religious and spiritual gatherings, sports events, and others. The authors, from various parts of Asia, give illustrative examples of events tourism from their home countries, including India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in the volume cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities. Addressing the issues, challenges, and future of event tourism and management, this new volume will be a valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere.

Tourism Events in Asia

Tourists want to experience events as tourism products work as an experience (Weiermair, 2006). ... the marketing and information communication technologies as requirements for promoting their traditional fairs, festivals and events.

Author: Azizul Hassan

Publisher: Routledge

ISBN: 1351105728

Category: Business & Economics

Page: 194

View: 207

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

Handbook of Technology Application in Tourism in Asia

Events are the outfits for cultural development, liveliness, and city promotion; they are the catalysts to take part spatially and orchestrate temporally with proliferation of festivals, music, cultural, and sporting events at a regular ...

Author: Azizul Hassan

Publisher: Springer Nature

ISBN: 9811622108

Category: Business & Economics

Page: 1338

View: 156

It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects. Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry.

Event Tourism in Asian Countries

This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences, destination weddings, carnivals, food and art festivals, music festivals and concerts, cultural and ...

Author: Shruti Arora

Publisher: CRC Press

ISBN: 1000369439

Category: Business & Economics

Page: 428

View: 339

Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private sector. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences, destination weddings, carnivals, food and art festivals, music festivals and concerts, cultural and traditional events, religious and spiritual gatherings, sports events, and others. The authors, from various parts of Asia, give illustrative examples of events tourism from their home countries, including India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in the volume cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities. Addressing the issues, challenges, and future of event tourism and management, this new volume will be a valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere.

The Routledge Handbook of Tourism in Asia

Tourism Malaysia has participated in international travel trade events such as the World Travel Market (WTM), ... magazines, events, radio, trade fairs, brochures and pamphlets, Tourism Malaysia also uses digital marketing extensively.

Author: C. Michael Hall

Publisher: Taylor & Francis

ISBN: 1317665899

Category: Business & Economics

Page: 394

View: 844

Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and controversies in tourism in the region and the major factors that are affecting tourism development both now and in the foreseeable future. This Handbook provides a contemporary survey of the region and its continued growth and development as a key destination and generator of tourism, which is marked by a high proportion of intra-regional travel. The book is divided into five sections. This first section provides an introduction to the region and context to the nationally focused chapters. The next three sections are then broadly based on the three UNWTO Asian regions: South-East Asia, South and Central Asia, and East and North-East Asia, providing readers with a valuable snapshot of tourism at various scales, and from various approaches and positions. The concluding section considers future prospects for tourism in Asia. The handbook is interdisciplinary in coverage and is also international in scope through its authorship and content. It presents a range of perspectives and understanding of the processes and forces that are shaping tourism in this fascinating and dynamic region that is one of the focal points of global tourism. This is essential reading for students, researchers and academics interested in tourism in the growth region of Asia now and in the future.

Place Event Marketing in the Asia Pacific Region

Therefore, it should be expected that tourism and the event sector will experience a revival. This will particularly apply to the Asia-Pacific region discussed in the book, which is far better at dealing with the coronavirus pandemic ...

Author: Waldemar Cudny

Publisher: Routledge

ISBN: 1000430472

Category: Business & Economics

Page: 194

View: 907

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.

Future of Tourism in Asia

Likewise, indigenous tourism emerges when tourism revolves around indigenous culture and events. ... with the development of tourism around Orissa Kendu and Karam festival; Nagaland Hornbill festival; Sonpur and Pushkar fairs of India, ...

Author: Anukrati Sharma

Publisher: Springer Nature

ISBN: 9811616698

Category:

Page:

View: 580


Festival and Special Event Management Essentials Edition

Meanwhile in Asia, the staging of the Summer Olympics in Beijing in 2008, World Expo in Shanghai and the Asian Games in Guangzhou in 2010 and the Commonwealth Games in Delhi in 2010 saw these cities use major events to showcase their ...

Author: Johnny Allen

Publisher: John Wiley & Sons

ISBN: 0730369404

Category: Business & Economics

Page: 432

View: 943

Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.

Interconnected Worlds Tourism in Southeast Asia

and a branch , established in 1995 , of Ripley's Believe It or Not ! museum ( Bangkok Post , 13 January 1995 ) . Pattaya is also the venue of some major tourism events , especially festivals , all of which are contrived attractions .

Author: K.C. Ho

Publisher: Routledge

ISBN: 1136394796

Category: Business & Economics

Page: 360

View: 670

Examines the political discourse behind tourism, presenting some questions regarding the tensions associated with the interconnections. This title focuses on deterritorialisation and the development of fresh regionalisms, paying specific attention to collaborative efforts in tourism development.