The Decision Maker s Playbook

The Decision Maker's Playbook.

Author: Simon Mueller


ISBN: 9781292129358


Page: 237

View: 770

The Decision Maker's Playbook.

The Marketing Playbook

Decision Makers With judgment and authority, decision makers take all the inputs
, break logjams, and give the go-ahead. Being a project or task owner doesn't
necessarily carry the title of decision maker on any given campaign element.

Author: John Zagula

Publisher: Penguin

ISBN: 1440684979

Category: Business & Economics

Page: 336

View: 810

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.

The Practical Playbook

It's unlikely you will have much time, and decision makers are often interrupted
due to the press of events related to their many responsibilities. And in the age of
YouTube and TED Talks, none of us has a long attention span anymore.

Author: Brian C. Castrucci

Publisher: Oxford University Press, USA

ISBN: 019022214X

Category: Primary care (Medicine)

Page: 400

View: 283

The entrenched separation of primary care and public health in the United States has been damaging and self-perpetuating. As both sectors struggle to meet their own challenges, population health has deteriorated due to their failure to integrate. For the first time, The Practical Playbook offers professionals in primary care and public health a roadmap to integrating their work with the larger goals of population health. Drawing on the experiences of hundreds of public health and primary care professionals from across the US, this book explains: · Why is population health important? · What are the practical steps that clinicians and public health professionals can take to work together to meet the needs of their community? · What are the signs that you're on the right track, and how can progress be sustained? Comprising case studies, practical recommendations, data resources, and commentaries from national leaders on both sides, The Practical Playbook is the new benchmark for primary care and public health practitioners working to improve population health.

Visible learning for teachers

This book: links the biggest ever research project on teaching strategies to practical classroom implementation champions both teacher and student perspectives and contains step by step guidance including lesson preparation, interpreting ...

Author: John Hattie


ISBN: 9781003024477



View: 390

In November 2008, John Hattie's ground-breaking book Visible Learning synthesised the results of more thanfifteen years research involving millions of students and represented the biggest ever collection of evidence-based research into what actually works in schools to improve learning. Visible Learning for Teachers takes the next step and brings those ground breaking concepts to a completely new audience. Written for students, pre-service and in-service teachers, it explains how to apply the principles of Visible Learning to any classroom anywhere in the world. The author offers concise and user-friendly summaries of the most successful interventions and offers practical step-by-step guidance to the successful implementation of visible learning and visible teaching in the classroom. This book: links the biggest ever research project on teaching strategies to practical classroom implementation champions both teacher and student perspectives and contains step by step guidance including lesson preparation, interpreting learning and feedback during the lesson and post lesson follow up offers checklists, exercises, case studies and best practice scenarios to assist in raising achievement includes whole school checklists and advice for school leaders on facilitating visible learning in their institution now includes additional meta-analyses bringing the total cited within the research to over 900 comprehensively covers numerous areas of learning activity including pupil motivation, curriculum, meta-cognitive strategies, behaviour, teaching strategies, and classroom management. Visible Learning for Teachers is a must read for any student or teacher who wants an evidence based answer to the question; 'how do we maximise achievement in our schools?'

Complex Sales Playbook A Psycho Scientific Process for Closing Big Deals

“Would you please transfer me to (the decision-maker)?” Ask for decision-maker
rather than the assistant. Ifthe decision-maker's phone lights up with a call from
the CEO's office, he or she will usually answer the inbound call. Questions for the

Author: Stephen Doon Foley


ISBN: 1483407799


Page: 130

View: 179

Stephen Foley spent twenty-five years as a vice president of sales for technology enterprises ranging from startups to companies divisions earning more than $150 million. Through experiences during which his teams sold a billion dollars in technology, Foley became a complex sales coach-building, executing, and running plays to drive revenue growth for the companies for which he worked. Now Foley shares his selling methodology-the Psycho-Scientific Sales Process, a simple but powerful process for anyone in the business of selling complex products or expensive solutions to corporations and government entities. Incorporating real-life examples, he discusses nine topics that teach salespeople to become A-players and help them close multi-million dollar, enterprise-wide deals. From setting goals to understanding prospecting to negotiating the sale, Complex Sales Playbook presents a host of lessons and techniques to help sales executives reach their full financial potential.

Confronting Covid 19 A Strategic Playbook for Leaders and Decision Makers

This book analyses the coronavirus crisis in unparalleled depth. The author begins in section one by framing the COVID-19 pandemic by categorically identifying variables and factors central to understanding how COVID-19 has panned out.

Author: Devadas Krishnadas

Publisher: Marshall Cavendish International Asia Pte Ltd

ISBN: 9814928488

Category: Political Science


View: 802

COVID-19 is the most challenging crisis the world has faced for almost a century. As a truly global pandemic, there is not a single country on earth – or even a single person – immune to the economic, political and social impact of the devastating virus. This book analyses the coronavirus crisis in unparalleled depth. The author begins in section one by framing the COVID-19 pandemic by categorically identifying variables and factors central to understanding how COVID-19 has panned out. This is followed in section two with an examination of the pandemic in the realms of politics, public health and economics .Section three comprises in-depth country case studies, complete with scenario mapping and a formulation of recommendations, before section four looks beyond the immediate imperatives of the ongoing pandemic and pictures our shared future in a 'post-Covid' world. Confronting COVID-19's combination of rigorous, evidence-based analyses, projections and actionable recommendations makes this a must-read book for all leaders and decision makers in public, private and community sectors. Most of all, the ideas presented within these pages command the urgent attention of those within the international policy-making community.

The B2B Executive Playbook

Up to 2008, HCL had no systemic way of interacting with the decision makers
from their customers (CIOs). HCL's Americas President Shami Khorana shares, “
This platform has allowed us to have an exchange of ideas with the true decision

Author: Sean Geehan

Publisher: Clerisy Press

ISBN: 157860446X

Category: Business & Economics

Page: 192

View: 382

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

Connected Planning

This book is for CFOs, CIOs, their direct reports, and any organizational visionary or aspiring leader who wants to ‘‘bring it all together’’ and create an actionable vision and plan for improving readiness, resilience, and ...

Author: Ron Dimon

Publisher: Wiley CIO

ISBN: 9781119485803

Category: Business & Economics

Page: 208

View: 118

Technology for each of the components of enterprise performance management (EPM) has been rapidly advancing, especially in the areas of predictive analytics and cloud-based solutions but the vision and thought-leadership is lacking. This title introduces a framework for implementing and managing next generation functionality for better insight, focus, and alignment. This blueprint will show that EPM can have a direct, positive impact on revenue growth, operating margin, asset utilization, and cash cycle efficiency. This new edition will provide updated technology references, more on integrated business planning as a cornerstone of EPM/Connected Planning; less on history of EPM; a refinement of the central framework (which continues to be successful with client CxO levels)--including governance in the middle, new use cases of EPM/Connected Planning (additional types of planning, reporting, and advanced analytics), and a new chapter on finance in a digital world addressing technologies that are challenging or changing the nature of planning, with particular attention to the cloud.

Lefty s Playbook

Armed with bona fide arguments sans a bona fide cause, they approach
legislators and judges with the appeal of righting historical wrongs (for the
decision maker on the receiving end, decisions may be influenced by feelings of
guilt just as ...

Author: JW

Publisher: WestBow Press

ISBN: 1449702392

Category: Social Science

Page: 144

View: 939

Todays world is no more inoculated from dangerous political ideologies than it was in the past: while former communist countries have become full fledged democracies, some flagship democracies have been slowly gravitating towards leftist ideals. Lefty's Playbook asserts that this leftward gravitation is no accident, but a well choreographed plan. Lefty's Playbook lays out this plan in a format written to reach all levels of political education: as a primer for those who are unaware, as a confirmation for those who are suspect, and as a reminder for those who understand what lies behind the veil of leftist ideology.

Playbook for Success

THE PLAYBOOK 27 When creating the playbook with key teammates, you no
doubt will be confronted with a variety of ... once everything has been bantered
back and forth, it's the responsibility of the coach, the leader, the decision maker,

Author: Nancy Lieberman

Publisher: John Wiley & Sons

ISBN: 9780470905074

Category: Business & Economics

Page: 208

View: 298

A top coach teaches the sports-related skills and basics every women needs to succeed There are basics that every woman must have if she is to succeed in the corporate world, start and run her own business, or coach her own winning team. In Playbook for Success, Hall of Fame Business Entrepreneur Nancy Lieberman brings her leadership and coaching ability to the boardroom to teach professional women the same rules of success she teaches her players. Playbook for Success is a plan to help make success a part of one's daily routine and teach women that success is not just a title or corner office, but an attitude, belief, and way of life. Teaches the top sports-related skills women need to thrive in the corporate world, featuring a provocative examination of women and teamwork Includes profiles of women succeeding in business, ways to recognize your own strengths and weaknesses, and exercises that can be used in the business world Foreword by Basketball Hall of Famer and business legend Earvin "Magic" Johnson Playbook for Success gives you a unique and inspirational road map to compete and win in your life and career.

The CIO Playbook

Portfolio management enables decision makers to align their portfolios with
enterprise strategy and balance risk and return. Just as personal investment
portfolios are reweighted as personal goals change, IT portfolios are also
reweighted as ...

Author: Nicholas R. Colisto

Publisher: John Wiley & Sons

ISBN: 1118411188

Category: Business & Economics

Page: 240

View: 506

As our economy shifts from recession to recovery, our current economic climate is ripe for transformation. CIOs are in a unique position to leverage technology in order to drive innovation and boost business growth. The CIO Playbook is the handy desk reference for CIOs, CEOs, CFOs, and up and coming leaders, revealing a dynamic seven-step framework (Partner – Organize – Innovate – Deliver – Support – Protect – Grow) that will guide you in making essential changes to your organization. The proven strategies, tools, and techniques in The CIO Playbook make it the ultimate "how-to" resource for creating a high-performance IT organization that delivers value-added products and services to employees, customers, and shareholders. Author Nicholas Colisto provides solutions to the issues that concern business leaders and IT practitioners, including: How to truly partner with business peers Delivering high-quality products and services that are embraced by your user community How to ensure your team is focused on the right innovations Measuring performance and running your department like a business Ways to attract, motivate, and retain a talented team working toward a common vision Managing risks to operate effectively and protect corporate reputation Featuring online templates for each of the seven steps described in the book, The CIO Playbook can help you transform your IT department from a mere order taker to a high-performance organization that delivers extraordinary business outcomes, despite this era of turbulent economic challenges.

The Sports Leadership Playbook

Accepting of oneself • Realistic in one's perceptions of oneself and others •
Independent • Able to be a decision maker ... reflection— making sense of your
experience and then discovering ways to use your insights to increase your

Author: Mike Voight

Publisher: McFarland

ISBN: 1476615446

Category: Sports & Recreation

Page: 332

View: 411

Examples of ineffective and even negative leaders are all too abundant in sports. Poor leadership attitudes are a great loss for players, coaches, teams, schools, communities and society as a whole. To become productive leaders, coaches, administrators and parents need guidance and resources. This book reveals what the most revered scholars and icons from business and other leadership fields know about leadership theory, research and practice—and applies the results to the world of sport. This is a book parents, coaches and administrators can use to maximize their own leadership potential as well as teach leadership to those under their charge.

The Opening Playbook A Professional s Guide to Building Relationships that Grow Revenue

If you want long-term relationships with your clients, this is the book for you.

Author: Andrew Dietz

Publisher: McGraw Hill Professional

ISBN: 0071825894

Category: Business & Economics

Page: 240

View: 107

YOUR GAME PLAN FOR WINNING BUSINESS RELATIONSHIPS Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team is to put points on the board, the plays are designed to systematically get the team into scoring position. The score itself--a touchdown, a goal, a home run--is the closing play. But you can't get there without great opening plays. In the world of business development and sales, getting into scoring position means being in the room with decision makers and influencers--and that's what The Opening Playbook helps you to do. Business development guru Andrew Dietz takes you step-by-step through the process of getting yourself into the ideal position to sell your services, whether you're a one-person operation or work for a major firm. Taking on the role of your coach, Dietz shows you "game footage" of Sam Wentworth, a law firm associate on the cusp of becoming a partner. But first he has to prove himself on the field of play by demonstrating his business development abilities. Meanwhile, the play clock is getting close to zero . . . Throughout The Opening Playbook, Dietz stops the film at critical points, showing you where Sam succeeds and where he trips up. He provides the powerful opening-drive plays (best practices for establishing authentic business relationships), analyzes the defense (obstacles in the way of the success), and suggests audibles (on-the-spot tactical modifications to answer unplanned-for challenges). The team with the best plan usually wins the day. Put yourself several steps ahead of the competition and develop winning business relationships with The Opening Playbook. PRAISE FOR THE OPENING PLAYBOOK: "Dietz outlines both the behavioral pitfalls to avoid and the disciplines to embrace on one's path to truly connecting with clients. Truly honest instruction from the Lombardi of business development coaches." -- James H. Gilmore, coauthor, The Experience Economy and Authenticity "Andrew Dietz inspires you to create great conversations with your prospects so that you become a valuable, trusted advisor. If you want long-term relationships with your clients, this is the book for you." -- Shawn Kent Hayashi, author of Conversations that Get Results and Inspire Collaboration "If you want to have your clients for life, you must read The Opening Playbook! A great storyteller, Andrew Dietz provides invaluable insights on how to become a trusted advisor." -- Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University, and author of Clients For Life "Dietz provides a great blend of strategic and tactical advice, wrapped in great stories and examples. It's an enjoyable and VALUABLE read!" -- Bill Cates, author of Get More Referrals Now and Beyond Referrals "Andrew Dietz is a master at building relationships, and his book is filled with insightful ideas and useful strategies." -- Alan Deutschman, author of Walk the Walk and Change or Die

The Change Maker s Playbook

This is why The Change Maker’s Playbook was written, and why it will become an ongoing resource for any innovation leader.

Author: Amy J. Radin

Publisher: City Point Press

ISBN: 1947951203

Category: Business & Economics

Page: 280

View: 260

2020 Book Excellence Award Winner How any leader can deliver business-changing innovation now. Any leader in any size company, no matter the size or sector, feels the pressure to innovate, find new ideas and business models, and create enduring customer value. There is no one formula or set process to find and execute the ideas that achieve these goals; customers set moving targets, shareholders are unforgiving and demanding, and society expects companies to care about much more than the bottom line. The fast and furious forces of change stimulated by technology, demographics, lifestyles, and economic, environmental, political and regulatory impacts -- or any number of these in combination – are easy to see. They are easy to talk about. They are easy to intellectualize. The problem? The answers are hard to execute and require nuanced combinations of leadership, skills, strategy and tactics. On top of that, innovation has moved from an abstraction that will matter at some distant date to a front-and-center deliverable that must show evidence of impact in the space of the calendar quarter. In the stories, tools, techniques and advice inside The Change Maker’s Playbook, leaders will find tangible steps to find and safeguard the plans that will deliver the sustainable business-changing impacts – new customers, new relationships, new sources of value and growth— their businesses need. Separated from the pack of academic and consultant innovation theories, Radin’s approach stems from her own experience sitting in the innovation hot seat at some of the world’s most demanding companies and is bolstered by interviews with 50 corporate executives, founders and startup investors representing media, e-commerce, payments, healthcare, government, professional services, and not-for-profit sectors. The book walks readers through Radin’s adaptive, 9-part framework, engaging them in ready-to-apply techniques. Her work shows leaders how to find the big ideas that will meaningfully address customer needs, take the insight from idea through implementation in a way that delivers in the short and long-term for the organization, and lead effectively through the obstacles that tend to derail or diminish innovation. Three phases – Seeking, Seeding and Scaling – organize the framework within an intuitive, logical and useable format, with concrete actions outlined every step of the way. The answer to the dilemma every business faces today is that innovation is exhilarating, rewarding and even fun when it is approached as a unique challenge, but it can also be polarizing, unpredictable, and scary. Success requires that leaders rethink how they lead innovation. Leaders know they must set aside preconceived notions of what works, and look to those who have already walked in their shoes. This is why The Change Maker’s Playbook was written, and why it will become an ongoing resource for any innovation leader. Table of Contents: Foreword The Change Maker’s Framework (image) Introduction Part I: Seeking Chapter 1: Discovering Real Problems That Matter Chapter 2: Purpose, Passion, Promise and Positioning Chapter 3: The Art Of Being Resourceful Part II: Seeding Chapter 4: Prototype, Test, Learn, Iterate Chapter 5: Business Model Linchpins Chapter 6: The Green Light Moment Part III: Scaling Chapter 7: Launch Chapter 8: Testing and Experimenting Chapter 9: Anticipating and Adapting Epilogue Acknowledgements Bibliography

Mergers and Acquisitions Playbook

momentous and stressful decision of whether to sell their businesses, they are so
much more likely to achieve the best result if they proactively make the sale
decision, ...

Author: Mark A. Filippell

Publisher: John Wiley & Sons

ISBN: 9780470918623

Category: Business & Economics

Page: 336

View: 621

The ultimate "tricks of the trade" guide to mergers and acquisitions Mergers and Acquisitions Playbook provides the practical tricks of the trade on how to get maximum value for a middle-market business. This book uniquely covers how to prepare for a sale, how to present the business most positively, and how to control the sale timetable. Written in a straight-talking style Provides the tricks of the trade on how to get maximum value for a middle-market business Shows how the sellers can take capitalize their inherent "unfair advantages" Examines the differences between "value" and "currency" Explains how to handle bankruptcy and distress company sales Offers tips on managing your lawyers in the documentation process Filled with empirical examples of successful-and unsuccessful-techniques, this practical guide takes you through every step of the M&A process, from how to manage confidentiality, how to create competition (or the impression of competition), to what to do once the deal is closed.

Using Evidence for Better Informed Decisions

This playbook is designed to help Canadian Senior Human Resources (HR) leaders, and their teams, understand why an evidence-based approach to decision-making is essential in the age of digital HR, and how to get started.






View: 234

This playbook is designed to help Canadian Senior Human Resources (HR) leaders, and their teams, understand why an evidence-based approach to decision-making is essential in the age of digital HR, and how to get started. We explore how to build the capacity of the whole HR team to generate, understand, and leverage evidence-including HR analytics-to promote and inform better and faster decision-making across the whole organization.

The Leadership Playbook

... underperformance may be difficult to confront, but the results can be some of
the most rewarding tough decisions in the ... and commitment to help our people
be better, even when it means making tough decisions, is what leads to success.

Author: Nathan Jamail

Publisher: Penguin

ISBN: 0698157028

Category: Business & Economics

Page: 224

View: 862

The successful self-published author of The Sales Leaders Playbook writes his first mainstream leadership book There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching. Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by: Fostering employees’ belief in the culture of a company Resolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their best Focusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale high Holding teams and individuals accountable Constantly recruiting talent ("building the bench") rather than filling positions only when they are empty Combining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.

Writing the Playbook

Teamwork and Teamplay: A Guide to Cooperative, Challenge, and Adventure
Activities That Build Confidence, Cooperation, Teamwork, Creativity, Trust,
Decision Making, Conflict Resolution, Resource Management, Communication,
and ...

Author: Kelley King

Publisher: Corwin Press

ISBN: 1483302903

Category: Education

Page: 216

View: 132

Your game plan for getting boys on the path to higher achievement As a school leader, Kelley King has walked the talk: she successfully led her own staff to close the achievement gap between boys and girls in reading and writing in just one year. In this book, readers get King’s step-by-step, research-based leadership plan for jump-starting boys’ achievement. King shares: Critical insight into the brain-based differences between boys and girls First-hand leadership and classroom experiences to provide educators with a blueprint for creating schools where boys (and girls!) thrive Ready-to-use activities and resources for leading a successful gap-closing initiative

The Hardball for Women Playbook

Coaching : The manager involves the employee in evaluating problems and
alternative solutions but is the ultimate decision maker . • Supporting : The
manager discusses problems and solutions , but the employee takes the lead in ...

Author: Pat Heim

Publisher: Woman to Woman

ISBN: 9781565650862

Category: Business & Economics

Page: 153

View: 351

From the authors of Hardball for Women come strategies that women need to thrive in business and the male-dominated world at large. Sexual harassment, hitting the glass ceiling, and dealing with auto mechanics and lawyers are analyzed and solved using Heim's years of expertise as a consultant and businesswoman.

The Battle of Midway

Such a suggestion is a disservice to the American operational commanders, for
as important as code breaking was to eventual victory, the decision makers did
not have a complete copy of the enemy's playbook in their hands and therefore ...

Author: Craig L. Symonds

Publisher: OUP USA

ISBN: 0195397932

Category: History

Page: 452

View: 145

A close-up look at the battle of Midway Island analyzes this crucial naval victory, which marked the turning point for the American fleet in the Pacific theater of World War II.