The Lean Startup

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom.

Author: Eric Ries

Publisher: Currency

ISBN: 030788791X

Category: Business & Economics

Page: 336

View: 227

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Summary the Lean Startup in 30 Minutes

Offering an overview of Ries' Lean Startup method, this concise summary gives entrepreneurs the necessary tools for fostering innovation and developing successful products.

Author: Garamond Press

Publisher: Garamond Press

ISBN: 9781623150228

Category: Business & Economics

Page: 46

View: 717

Offering an overview of Ries' Lean Startup method, this concise summary gives entrepreneurs the necessary tools for fostering innovation and developing successful products.

The Lean Startup

The result of Ries' work is known as the Lean Startup methodology.This book was written to welcome what Ries refers to as Management's Second Century. Modern startups cannot rely on what has worked in the past.

Author: Vocreo Publishing

Publisher: CreateSpace

ISBN: 9781511528078

Category:

Page: 48

View: 187

We know you're busy, so we'll keep this short. This summary of The Lean Startup (written by Eric Ries) is designed to give you the main ideas you need to know from this great book in the quickest format possible. What You Will Learn: How to manage and control a new startup How to use experiments to eliminate wasteful processes How to create a "Minimum Viable Product" How to use smart measurements to guarantee long-term success How to change directions and adapt quickly in a fast-paced, competitive environment How to scale an incredibly efficient new business using growth engines and innovation Many more hacks and strategies to build a lean and profitable startup What Is Inside This Summary: A comprehensive overview of the entire book Detailed summaries of each chapter Important and memorable quotes from each chapter A bulleted list of key takeaways from the book Excerpt from the summary of The Lean StartupThe Lean Startup MethodThe Lean Startup is comprised of five principles which make up the majority of the book. These principles include: Entrepreneurs are everywhere. Ries states that you don't have to be a business owner to be classified as an entrepreneur. This means that entrepreneurs can be found everywhere, in every sector of business, and in companies of varying size. Entrepreneurship is management. A startup is more than just the product or service being sold. If you think of a startup as an institution that constantly grows and changes based on the extreme uncertainty of the market, you start to get the idea. In fact, Ries even suggests making the term "entrepreneur" a managerial job title filled by someone who is adept at reacting to market changes as they occur. Validated Learning. One of the major benefits to creating a startup is learning how to build a sustainable business. In other words, it's about more than just creating products, making money, and serving customers. Build-Measure-Learn. The fundamental idea behind every startup is to turn an idea into a product, measure customer feedback, and then decide whether to change course or persevere. The Lean Startup method encourages accelerating this feedback loop as much as possible. Innovation Accounting. Measuring progress, setting up milestones, and learning how to prioritize tasks will help to improve entrepreneurial outcomes while holding innovators accountable. This is accomplished using a new accounting method designed specifically for startups Many of these principles are ideas originally developed by Toyota - a company which has spearheaded the lean manufacturing movement. Ries has taken the time to apply many of these same principles to businesses of all sizes, both startups and established companies. The result of Ries' work is known as the Lean Startup methodology.This book was written to welcome what Ries refers to as Management's Second Century. Modern startups cannot rely on what has worked in the past. Rather, startups require a new set of tactics - tactics that have been incorporated into the Lean Startup process. These tactics will ensure the future success of entrepreneurs around the world.

Extended Summary Of The Lean Startup How Today s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses Based On The Book By Eric Ries

Companies that this growth engine monitor their abandonment rate very carefully
, that is, the number of customers who don't stay true to the company's product.
use occurs 2. THE “VIRAL” GROWTH ENGINE: Social networks are clear ...

Author: Mentors Library

Publisher: Libros Mentores via PublishDrive

ISBN:

Category: Study Aids

Page: 44

View: 402

Extended Summary Of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses - Based On The Book By Eric Ries Are you starting your business? Do you want to renew your company to make it earn more money? The Lean Startup Method is the solution. About the original book This work presents a successful scientific methodology that facilitates the creation, operation and improvement of companies through the development of sustainable business models. It’s a current approach that’s been spread throughout the world, with ideas that will optimize any company’s operation, regardless of its size or type. It’s a suggested reading for entrepreneurs, vendors, developers and business leaders. What will you learn? You’ll find practical ideas to make your business profitable and successful. You’ll learn very useful and successfully tested innovation processes to start a company or to improve an existing one. You’ll learn five concrete steps that will lead you to success in business. You’ll develop your ability to innovate and keep your company always profitable. Content Chapter 01: What Principles Support The Lean Startup Method? Chapter 02: What Should You Do To Start Your Startup? Chapter 03: Is Experimentation Necessary In A Startup? Chapter 04: Why Start Producing Little? Chapter 05: Is It Convenient For The Company To Keep Direct Contact With Consumers? Chapter 06: What Are The Indicators In A Startup And What Are They For? Chapter 07: Do You Have To Pivot Or Persevere Without Change? Chapter 08: How To Keep A Successful Startup? Chapter 09: What Are The Three Engines Of Growth? Chapter 10: What Characteristics Do Adaptive Organizations Have? Chapter 11: The Wisdom Of The Five Whys Chapter 12: Are Creativity And Innovation Redituable In A Company? Chapter 13: What Is The Great Challenge? About Mentors Library Books are mentors. Books can guide what we do and our lives. Many of us love books while reading them and maybe they will echo with us a few weeks after but 2 years later we can’t remember if we have read it or not. And that’s a shame. We remember that at that time, the book meant a lot to us. Why is it that 2 years later we have forgotten everything? That’s not good. This summary is taken from the most important themes of the original book. Most people don’t like books. People just want to know what the book says they have to do. If you trust the source you don’t need the arguments. So much of a book is arguing its points, but often you don’t need the argument if you trust the source you can just get the point. This summary takes the effort to distill the blahs into themes for the people who are just not going to read the whole book. All this information is in the original book.

Computational Science and Its Applications ICCSA 2019

Eric the writer of the Lean Startup book, think that the number of unsuccessful
startups is very high [3]. Again, it is mentioned 75% of startups is unsuccessful [2].
A startup starts with a unique idea and launches the new product based on the ...

Author: Sanjay Misra

Publisher: Springer

ISBN: 3030243087

Category: Computers

Page: 733

View: 122

The six volumes LNCS 11619-11624 constitute the refereed proceedings of the 19th International Conference on Computational Science and Its Applications, ICCSA 2019, held in Saint Petersburg, Russia, in July 2019. The 64 full papers, 10 short papers and 259 workshop papers presented were carefully reviewed and selected form numerous submissions. The 64 full papers are organized in the following five general tracks: computational methods, algorithms and scientific applications; high performance computing and networks; geometric modeling, graphics and visualization; advanced and emerging applications; and information systems and technologies. The 259 workshop papers were presented at 33 workshops in various areas of computational sciences, ranging from computational science technologies to specific areas of computational sciences, such as software engineering, security, artificial intelligence and blockchain technologies.

The Lean Startup

Stop Wasting Your Time - Read Less, Know More with Book§Swift. Scroll up and buy now with 1-Click. DISCLAIMER: Please note this is an executive summary of the original book and IS NOT the original book itself.

Author: Bookswift

Publisher: CreateSpace

ISBN: 9781514631553

Category:

Page: 54

View: 589

Executive Summary of The Lean Startup In The Lean Startup's Book§Summary Without Incessant Filler Traps we summarize the key points, fundamental concepts and valuable insights including: Why Entrepreneurship is a Type of Management The 5 Lean Startup Principles for a Successful Startup The 2 Major Reasons Startups Fail Why Business Plans Should be Scrapped Definitons of Validated Learning, Innovation Accounting and Intrapenurs How Innovation Sandboxes Can Be Built in Established Companies The Importance of Learning for Success and Why Learning has a Bad Rap The Vital Questions and 2 Assumptions a Startup MUST Clarify Before Product Development How Experiments Should be Run through Minimum Viable Products Why Iteration Through the Build-Measure-Learn Feedback Loop is Necessary and How to Accelerate Through Them The Three Primary Engines of Growth and What a Startup Should Focus On The Three A's of Lean Startup Metrics and Why Vanity Metrics Fail The Significance of the Five Why's and How to Navigate the Process How Innovation Can be Sustained Plus much more... FREE Bonus INSIDE: How to Read a Book in One Day. In this instructional manual we share two proven methods the Book§Swift team uses to read a book a day and extract the key concepts from books in the shortest amount of time possible. Stop Wasting Your Time - Read Less, Know More with Book§Swift. Scroll up and buy now with 1-Click. DISCLAIMER: Please note this is an executive summary of the original book and IS NOT the original book itself.

The Lean Entrepreneur

If you are a startup entrepreneur, this is a must-read book for your startup journey." —Brad Feld, Managing Director, Foundry Group; co-founder, TechStars; and creator of the Startup Revolution series of books "If you're an entrepreneur, ...

Author: Brant Cooper

Publisher: John Wiley & Sons

ISBN: 111829534X

Category: Business & Economics

Page: 256

View: 599

Overflowing with information that can help businesses at all levels of development, this must-have resource, presenting a lexicon of concepts and a universally applicable road to success, features case studies, illustrative graphics, worksheets and exercises to create an innovative business. (This book was previously listed in Forecast.) Original.

Lean Impact

Eric Ries popularized this new approach to continuous innovation in his 2011
bestselling book, The Lean Startup.2 Eric's goal was “to improve the success rate
of new innovative products worldwide.” With The Lean Startup, he succeeded in ...

Author: Ann Mei Chang

Publisher: John Wiley & Sons

ISBN: 111950659X

Category: Business & Economics

Page: 304

View: 704

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good. Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact. Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world. Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.

Progress in Computer Recognition Systems

Scientific research in this work has been carried out in accordance with the Lean
Startup [2] methodology. The Lean Startup approach focuses on the rapid
creation of prototypes to test the assumptions. Feedback from the user is
available to ...

Author: Robert Burduk

Publisher: Springer

ISBN: 3030197387

Category: Computers

Page: 372

View: 953

This book highlights recent research on computer recognition systems, one of the most promising directions in artificial intelligence. Offering the most comprehensive study on this field to date, it gathers 36 carefully selected articles contributed by experts on pattern recognition. Presenting recent research on methodology and applications, the book offers a valuable reference tool for scientists whose work involves designing computer pattern recognition systems. Its target audience also includes researchers and students in computer science, artificial intelligence, and robotics.

Building the Lean Starup

Here's what I learned this book: ✓ Find a business model that works through validation. ✓ Use split-testing to tell value from waste. ✓ Never ever indulge in vanity metrics. Ready to start a business?

Author: Melissia EARNEST

Publisher:

ISBN:

Category:

Page: 106

View: 195

Most new businesses fail. But most of those failures would have been preventable if Building The Lean Startup methodology had been followed. Building The Lean Startup offers both entrepreneurs and wantrepreneurs a semi-scientific, real-world approach to building a business by using validation, finding a profitable business model and creating a growth engine. Building The Lean Startup was inspired by Toyota's lean manufacturing revolution. This revolution incorporated: attending to the ideas and knowledge of the workers, making smaller batch sizes, implementing just-in-time production, and accelerating cycle times. Eric Ries uses real-life case studies from various businesses to illustrate the lean startup method's principles. He then draws on his knowledge as a startup entrepreneur to guide readers towards developing their effective startup. Here's what I learned this book: ✓ Find a business model that works through validation. ✓ Use split-testing to tell value from waste. ✓ Never ever indulge in vanity metrics. Ready to start a business? I hope you are, because here we go!

Lean Startups for Social Change

For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits.

Author: Michel Gelobter

Publisher: Berrett-Koehler Publishers

ISBN: 1626561508

Category: Business & Economics

Page: 224

View: 435

For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits. Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically—but you're locked into your plan. The lean startup is all about agility and flexibility. Its mantra is “build, measure, learn”: create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn't. Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.

The Lean Startup

Entrepreneurship is the process of starting a business or other organization.

Author: Shamil Handal

Publisher: CreateSpace

ISBN: 9781503173989

Category:

Page: 78

View: 868

Entrepreneurship is the process of starting a business or other organization. The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure. Entrepreneurship operates within an entrepreneurship ecosystem. Contents: Preface 8 1 What Are Interpersonal Skills and Why Are They Important to Entrepreneurs? 10 1.1 What are Interpersonal Skills? 10 1.2 Soft Skills: A Topic of Study and Consideration Throughout History 10 1.3 How Does Developing Your Interpersonal Skills Make You a Better Entrepreneur? 11 1.4 Key Points From Chapter 1 12 1.5 Quiz - Reviewing Concepts From Chapter 1 13 1.6 Answers to Quiz for Chapter 1 15 2 Communication Skills That Set Business Leaders Apart 17 2.1 Why Are Communication Skills Important for a Business Owner? 17 2.2 Active Listening and How It Can Boost Your Sales 19 2.3 Common Barriers to Communication 26 2.4 Body Language: What People Are REALLY Saying 28 2.5 How to Communicate Effectively through Multi-Media Outlets 33 2.6 Key Points from Chapter 2 38 2.7 Quiz - Reviewing Concepts From Chapter 2 38 2.8 Answers to Quiz from Chapter 2 40 3 Public Speaking Tips for Business Leaders 42 3.1 Be Prepared 42 3.2 Stay Positive 43 3.3 Tell 'Em a Story 44 3.4 Don't be Self-Conscious 45 3.5 Seek Professional Help 45 3.6 Key Points from Chapter 3 45 3.7 Quiz - Reviewing Concepts From Chapter 3 46 3.8 Answers to Quiz from Chapter 3 47 4 Winning Persuasion and Negotiating Skills 49 4.1 Winning Persuasion Tactics for Business Management 49 4.2 Build Stronger Relationships as You Negotiate 52 4.3 Key Points from Chapter 4 55 4.4 Quiz - Reviewing Concepts From Chapter 4 56 4.5 Answers to Quiz from Chapter 4 57 5 The Assertive Entrepreneur: How to Be Heard in Business 59 5.1 Assertion vs. Aggression 59 5.2 Timing 59 5.3 Word Choice 61 5.4 Assertive Body Language 61 5.5 Clarity 62 5.6 Key Points from Chapter 5 62 5.7 Quiz - Reviewing Concepts From Chapter 5 63 5.8 Answers to Quiz from Chapter 5 65 6 Resolving Conflict 66 6.1 Conflict Resolution in The Workplace 66 6.2 Learn and Practice Assertive Communication Skills 66 6.3 Establish Healthy Boundaries 67 6.4 Seek First to Understand 67 6.5 Key Points from Chapter 6 68 6.6 Quiz - Reviewing Concepts From Chapter 6 68 6.7 Answers to Quiz from Chapter 6 70 Executive Education-170x115-B2.indd 1 18-08-11 15:13 7 Be a Source of Inspiration 72 7.1 Integrity 73 7.2 Empathy in the Workplace 73 7.3 Validate Emotions 73 7.4 Be Part of the Solution 74 7.5 Key Points from Chapter 7 74 7.6 Quiz - Reviewing Concepts From Chapter 7 74 7.7 Answers to Quiz from Chapter 7 76 Resources 78

Lean

Are you looking for a way to make your customers happier? If so, then you've come to the right place. Lean is a business practice that will eliminate waste in your company while improving the processes that you are currently using.

Author: James Edge

Publisher:

ISBN: 9781647482930

Category: Business & Economics

Page: 134

View: 184

Do you want to build an amazing company? Do you want to see your company do better with less waste? Are you looking for a way to make your customers happier? If so, then you've come to the right place. Lean is a business practice that will eliminate waste in your company while improving the processes that you are currently using.

Lean AI

With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company.

Author: Lomit Patel

Publisher: O'Reilly Media

ISBN: 1492059285

Category: Business & Economics

Page: 240

View: 259

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

Running Lean

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech.

Author: Ash Maurya

Publisher: "O'Reilly Media, Inc."

ISBN: 1449331904

Category: Business & Economics

Page: 240

View: 549

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan’s course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

The Lean Product Playbook

This book should be required reading for everybody building products." —Laura Klein, Author of UX for Lean Startups "Dan Olsen makes product development simple and logical.

Author: Dan Olsen

Publisher: John Wiley & Sons

ISBN: 1118960874

Category: Business & Economics

Page: 336

View: 438

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

The Startup Owner s Manual

More than 100,000 entrepreneurs rely on this book.

Author: Steve Blank

Publisher: John Wiley & Sons

ISBN: 1119690722

Category: Business & Economics

Page: 608

View: 781

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: • Avoid the 9 deadly sins that destroy startups' chances for success • Use the Customer Development method to bring your business idea to life • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses • Identify your customers and determine how to "get, keep and grow" customers profitably • Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

The Startup Way

Winner of the Business Book Awards 'Thought Leader' category ----- The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

Author: Eric Ries

Publisher: Penguin UK

ISBN: 024197271X

Category: Business & Economics

Page: 222

View: 397

Winner of the Business Book Awards 'Thought Leader' category ----- The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

Lean Startup Branding A Step By Step Marketing Guide to Creating a Memorable Brand

Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process.

Author: J. Cafesin

Publisher: Step 2

ISBN: 9781732543119

Category: Business & Economics

Page: 236

View: 908

Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company. Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding paradigm. LSB takes you step-by-step through the branding and marketing of your new venture. Create corporate and product identity packages. Examine the fundamental principles of effective design, and learn to produce multichannel print and digital marketing campaigns that get greater response.You must continually produce campaigns to create a thriving business. Through text, slides, challenges and projects, LSB Workbook 2 empowers entrepreneurs to CEOs with the knowledge to create and produce professional-quality digital and print marketing, that generate the greatest conversion (clicks; try; buy; subscribe).¿ Learn to create a complete Corporate Identity. Establish product and/or company names, then create striking logos that can scale from social media feeds to the side of your building. Establish your startup's voice with taglines that tout your company's unique value.¿ Study graphic design techniques, such as layout, eye-tracking, responsive grid systems, typography, and how to execute attention-grabbing branding and advertising campaigns.¿ Discover the components in imagery that create visual impact, and the myriad of sources to get spectacular visual content, at little to no cost.¿ Examine print and digital reproduction. Begin a visual library of high-quality images and video clips to use in your marketing efforts for both print and online campaigns. ¿ Review SEO (search engine optimization) techniques and best practices.¿ Explore online technology, and how to increase engagement with your digital marketing efforts. ¿ Course projects include developing a complete identity for your offerings and startup, as well as an array of effective print and digital marketing campaigns to introduce your new offerings, and promote your business.At the completion of LSB Workbook 2: BRANDING, you will have gained the ability to design and inexpensively produced tightly targeted, professional-quality marketing campaigns to turn your startup into a thriving, sustainable business.

The Startup Equation A Visual Guidebook to Building Your Startup

It's a methodology called the Lean Startup, and it favors experimentation over
fancy planning, actual customer feedback ... 2. Founders use the Customer
Development (“Get Out of the Building”) approach to test their solution. Start by
asking ...

Author: Steve Fisher

Publisher: McGraw Hill Professional

ISBN: 0071832378

Category: Business & Economics

Page: 288

View: 392

Filled with infographics, visuals, and case studies—a vibrant, practical guide to creating a winning business model for any startup The Startup Equation leads you step by step through the decisions and data to find your perfect startup model. You'll learn how to identify your “entrepreneurial type” and follow the book’s visual roadmap to building your own successful business plan for your unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business. Steve Fisher is co-founder of the Revolution Factory, a global network that funds, builds, and launching new products. He is also co-founder of The Revolution Institute, a global nonprofit that promotes social good. Ja-Naé Duane is a speaker, strategist, social scientist, artist, creative economist, and author of How to Start Your Business with $100.