The Lean Startup

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom.

Author: Eric Ries

Publisher: Currency

ISBN: 030788791X

Category: Business & Economics

Page: 336

View: 164

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Summary The Lean Startup

The must-read summary of Eric Reis' book: "The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows ...

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 2806233887

Category: Business & Economics

Page: 10

View: 520

The must-read summary of Eric Reis' book: "The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they’re developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

The Lean Startup

The result of Ries' work is known as the Lean Startup methodology.This book was written to welcome what Ries refers to as Management's Second Century. Modern startups cannot rely on what has worked in the past.

Author: Vocreo Publishing

Publisher: CreateSpace

ISBN: 9781511528078

Category:

Page: 48

View: 361

We know you're busy, so we'll keep this short. This summary of The Lean Startup (written by Eric Ries) is designed to give you the main ideas you need to know from this great book in the quickest format possible. What You Will Learn: How to manage and control a new startup How to use experiments to eliminate wasteful processes How to create a "Minimum Viable Product" How to use smart measurements to guarantee long-term success How to change directions and adapt quickly in a fast-paced, competitive environment How to scale an incredibly efficient new business using growth engines and innovation Many more hacks and strategies to build a lean and profitable startup What Is Inside This Summary: A comprehensive overview of the entire book Detailed summaries of each chapter Important and memorable quotes from each chapter A bulleted list of key takeaways from the book Excerpt from the summary of The Lean StartupThe Lean Startup MethodThe Lean Startup is comprised of five principles which make up the majority of the book. These principles include: Entrepreneurs are everywhere. Ries states that you don't have to be a business owner to be classified as an entrepreneur. This means that entrepreneurs can be found everywhere, in every sector of business, and in companies of varying size. Entrepreneurship is management. A startup is more than just the product or service being sold. If you think of a startup as an institution that constantly grows and changes based on the extreme uncertainty of the market, you start to get the idea. In fact, Ries even suggests making the term "entrepreneur" a managerial job title filled by someone who is adept at reacting to market changes as they occur. Validated Learning. One of the major benefits to creating a startup is learning how to build a sustainable business. In other words, it's about more than just creating products, making money, and serving customers. Build-Measure-Learn. The fundamental idea behind every startup is to turn an idea into a product, measure customer feedback, and then decide whether to change course or persevere. The Lean Startup method encourages accelerating this feedback loop as much as possible. Innovation Accounting. Measuring progress, setting up milestones, and learning how to prioritize tasks will help to improve entrepreneurial outcomes while holding innovators accountable. This is accomplished using a new accounting method designed specifically for startups Many of these principles are ideas originally developed by Toyota - a company which has spearheaded the lean manufacturing movement. Ries has taken the time to apply many of these same principles to businesses of all sizes, both startups and established companies. The result of Ries' work is known as the Lean Startup methodology.This book was written to welcome what Ries refers to as Management's Second Century. Modern startups cannot rely on what has worked in the past. Rather, startups require a new set of tactics - tactics that have been incorporated into the Lean Startup process. These tactics will ensure the future success of entrepreneurs around the world.

Summary the Lean Startup in 30 Minutes

Offering an overview of Ries' Lean Startup method, this concise summary gives entrepreneurs the necessary tools for fostering innovation and developing successful products.

Author: Garamond Press

Publisher: Garamond Press

ISBN: 9781623150228

Category: Business & Economics

Page: 46

View: 727

Offering an overview of Ries' Lean Startup method, this concise summary gives entrepreneurs the necessary tools for fostering innovation and developing successful products.

Summary Eric Ries the Lean Startup

This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesMost startups fail.

Author: Ant Hive Media

Publisher: Createspace Independent Publishing Platform

ISBN: 9781540669315

Category:

Page: 40

View: 714

This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 338 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

Summary of the Lean Startup

In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business.

Author: Rapid-summary

Publisher: Createspace Independent Publishing Platform

ISBN: 9781721514069

Category:

Page: 30

View: 703

A Complete Summary of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview Of What You Will Get: - In The Lean Startup, you will get a summarized version of the book. - In The Lean Startup, you will find the book analyzed to further strengthen your knowledge. - In The Lean Startup, you will get some fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Lean Startup .

The Lean Startup

Here Is A Preview of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book.

Author: The Summary Guy

Publisher:

ISBN: 9781548939311

Category:

Page: 28

View: 579

The Lean Startup: A Complete Summary!The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview of What You Will Get:- A summarized version of the book.- You will find the book analyzed to further strengthen your knowledge.- Fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about The Lean Startup.

Lean Startup

So get this book today and start accelerating your start up!

Author: Greg Caldwell

Publisher: SD Publishing LLC

ISBN:

Category: Architecture

Page: 98

View: 194

Be the entrepreneur you’ve always wanted to be – no need to stress out. Build a successful business now! The book, “Lean Startup: How to Apply the Lean Startup Methodology to Innovate, Accelerate, and Create Successful Businesses” aims to help entrepreneurs build a profitable business. Failure may be inevitable, especially for startup businesses, but truth is, most of these failures could be preventable. This book introduces a new approach with the hopes of changing the way businesses are built and new products and/or services are introduced. When you start a business, you are in a bubble of uncertainty for some time. This is true whether you are building a company from your garage or you belong to a group of experienced and successful entrepreneurs. Lean Startup methodology derives its inspiration lean manufacturing, which relies on validated learning, quick scientific experimentation, and counter-intuitive practices that are aimed to minimize product development cycles, quantify actual progress without the need to creating metrics, and find out what consumers really want. Lean Startup helps transition any company to shift directions with gusto and tweaking plans slowly. Companies may do away creating elaborate, sometimes unreachable, business plans. This book caters to all kinds of entrepreneurs, whether you belong to a huge company or you’ve just started in your parent’s garage (or backyard). The book also teaches entrepreneurs to learn to adapt and eventually adjust to the changing times. The Learn Startup book aims to have startup entrepreneurs learn a new scientific approach that will help them create the best products and/or provide the best services. And it doesn’t have to start there, readers will learn how to manage and maintain a successful startup in a time when companies have to be on their toes all the time and continuously innovate to stay competitive in the market. So get this book today and start accelerating your start up!

The Lean Startup

The lean startup movement sets out to prevent future failures… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

Author: Instaread

Publisher: Instaread

ISBN: 194504814X

Category: Business & Economics

Page: 36

View: 402

The Lean Startup by Eric Ries | Summary & Analysis Preview: The Lean Startup offers a set of tools and methodologies for entrepreneurs both in startups and established corporations to better achieve success. Since the vast majority of startups fail, understanding how to build a better company saves society’s most precious commodities: ideas, time, and the skills of its people. The lean startup movement sets out to prevent future failures… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of The Lean Startup: · Overview of the book · Important People · Key Takeaways · Analysis of Key Takeaways

The Lean Startup

In The Lean Startup the successful serial entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radically new methodology for building a successful business.

Author: Eric Ries

Publisher:

ISBN: 9780670921614

Category: Consumers' preferences

Page: 100

View: 261

In The Lean Startup the successful serial entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radically new methodology for building a successful business. Most startups, says Ries, fail - but they fail for preventable reasons. 'Lean thinking' is the key to success, and represents the next paradigm shift in business management. Most people assume that the key to a lucrative business is expert management, a high-performance product and good customer service. But the real secret, Ries argues, is creating things that people want to buy in the first place. Startups generally fail not because of missed deadlines, faulty products or blown budgets, but because entrepreneurs are too focused on their vision, on their great new idea, and don't know what it is that their customers really want. The solution, according to Ries, is 'lean thinking' and 'validated learning'. Rather than designing an elaborate business plan and committing large amounts of financial and human resources from the start, first find out what you can about your potential customers. And rather than adopting a static, product-centric approach, test your idea on your customers: respond to their feedback, and constantly be prepared to adjust your product, as well as your business.

Summary of The Lean Startup

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Startups ...

Author: Readtrepreneur Publishing

Publisher: Readtrepreneur Publishing

ISBN: 9781690405467

Category:

Page: 100

View: 166

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Startups don't fail by chance, they fail due to mistakes that can be prevented. In The Lean Startup you will become knowledgeable enough to avoid the typical mistakes that make businesses fail and know how to create the startup you were expecting to have. Creating a successful startup is not an easy feat, it's an uncertain road where success is not guaranteed and failure results in a great economic loss. To prevent the latter, you will need to know enough about the game before you start playing it and that's where The Lean Startup comes in handy! (Note: This summary is wholly written and published by Readtrepreneur. It is not affiliated with the original author in any way) "The only way to win is to learn faster than anyone else." - Eric Ries The Lean Startup's philosophy is simple "learn from the best". After an in-depth study of the most successful startups out there, this brilliant guide was made so you could learn from the cream of the crop. Trial and error is expensive and wastes a lot of time so start learning from the best before you jump into the startup world. Uncertainty when building a startup is unavoidable, being prepared for everything that could happen is up to you. P.S. The Lean Startup is an extremely informative book that will show you the ropes of creating your own successful startup. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Grab your Copy Right Away! Why Choose Us, Readtrepreneur? ● Highest Quality Summaries ● Delivers Amazing Knowledge ● Awesome Refresher ● Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.

Extended Summary Of The Lean Startup How Today s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses Based On The Book By Eric Ries

Extended Summary Of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses - Based On The Book By Eric Ries Are you starting your business?

Author: Mentors Library

Publisher: Libros Mentores via PublishDrive

ISBN:

Category: Study Aids

Page: 44

View: 513

Extended Summary Of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses - Based On The Book By Eric Ries Are you starting your business? Do you want to renew your company to make it earn more money? The Lean Startup Method is the solution. About the original book This work presents a successful scientific methodology that facilitates the creation, operation and improvement of companies through the development of sustainable business models. It’s a current approach that’s been spread throughout the world, with ideas that will optimize any company’s operation, regardless of its size or type. It’s a suggested reading for entrepreneurs, vendors, developers and business leaders. What will you learn? You’ll find practical ideas to make your business profitable and successful. You’ll learn very useful and successfully tested innovation processes to start a company or to improve an existing one. You’ll learn five concrete steps that will lead you to success in business. You’ll develop your ability to innovate and keep your company always profitable. Content Chapter 01: What Principles Support The Lean Startup Method? Chapter 02: What Should You Do To Start Your Startup? Chapter 03: Is Experimentation Necessary In A Startup? Chapter 04: Why Start Producing Little? Chapter 05: Is It Convenient For The Company To Keep Direct Contact With Consumers? Chapter 06: What Are The Indicators In A Startup And What Are They For? Chapter 07: Do You Have To Pivot Or Persevere Without Change? Chapter 08: How To Keep A Successful Startup? Chapter 09: What Are The Three Engines Of Growth? Chapter 10: What Characteristics Do Adaptive Organizations Have? Chapter 11: The Wisdom Of The Five Whys Chapter 12: Are Creativity And Innovation Redituable In A Company? Chapter 13: What Is The Great Challenge? About Mentors Library Books are mentors. Books can guide what we do and our lives. Many of us love books while reading them and maybe they will echo with us a few weeks after but 2 years later we can’t remember if we have read it or not. And that’s a shame. We remember that at that time, the book meant a lot to us. Why is it that 2 years later we have forgotten everything? That’s not good. This summary is taken from the most important themes of the original book. Most people don’t like books. People just want to know what the book says they have to do. If you trust the source you don’t need the arguments. So much of a book is arguing its points, but often you don’t need the argument if you trust the source you can just get the point. This summary takes the effort to distill the blahs into themes for the people who are just not going to read the whole book. All this information is in the original book.

Book Review The Lean Startup by Eric Ries

After his first startup, Catalyst Recruiting, failed, Eric Ries opted for a completely
different method, known as the lean startup, which was nonetheless criticised by
the main traditional management theories. The lean startup is adapted from a ...

Author: 50MINUTES.COM,

Publisher: 50Minutes.com

ISBN: 280800270X

Category: Business & Economics

Page: 37

View: 615

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Eric Ries’ 2011 bestseller The Lean Startup is a valuable guide for startup founders and aspiring entrepreneurs. Ries applies the methods of lean management to the creation and development of startups, with the aim of allowing users to reduce waste, optimise production processes and find out what their customers really want. The principles of his approach will help entrepreneurs to achieve sustainable growth and adapt rapidly to changes in their environment, which is vital given the uncertainty and risk which characterise most startups. The Lean Startup has won legions of devoted followers all over the world, and Ries’ innovative approach has been applied to many businesses across a wide range of sectors. This book review and analysis is perfect for: • Startup founders looking to ensure sustained growth • Entrepreneurs and anyone thinking of starting a company • Anyone interested in understanding this innovative approach to entrepreneurship About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

The Lean Entrepreneur

If you are a startup entrepreneur, this is a must-read book for your startup journey." —Brad Feld, Managing Director, Foundry Group; co-founder, TechStars; and creator of the Startup Revolution series of books "If you're an entrepreneur, ...

Author: Brant Cooper

Publisher: John Wiley & Sons

ISBN: 111829534X

Category: Business & Economics

Page: 256

View: 275

Overflowing with information that can help businesses at all levels of development, this must-have resource, presenting a lexicon of concepts and a universally applicable road to success, features case studies, illustrative graphics, worksheets and exercises to create an innovative business. (This book was previously listed in Forecast.) Original.

The Lean Startup Status Quo Deconstructing the Lean Startup Movement to Assess Its Validity as a Strategic Planning Tool for Entrepreneurs

Author:

Publisher:

ISBN:

Category:

Page: 93

View: 389


Lean Startup

Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Don't wait any longer and Start-up now with a copy of this book!

Author: Sam Ries

Publisher: Independently Published

ISBN:

Category:

Page: 130

View: 484

What are the key features of a lean start up? Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. A startup is an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning", rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Don't wait any longer and Start-up now with a copy of this book!

Summary the Lean Startup How Today s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses a

Here Is A Preview Of What You Will Get: In The Lean Startup , you will get a full understanding of the book. In The Lean Startup , you will get an analysis of the book.

Author: Epic-Summary

Publisher: Epic Summary

ISBN: 9781092224222

Category: Study Aids

Page: 34

View: 708

A Complete Summary of The Lean StartupThe Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is quite possible to build a successful startup company.This book is a guide for anyone who thinks that starting a business will lead to failure. Many startups do end in failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure.In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business.At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book.Here Is A Preview Of What You Will Get: In The Lean Startup , you will get a full understanding of the book. In The Lean Startup , you will get an analysis of the book. In The Lean Startup , you will get some fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Lean Startup .

Summary

Why read this summary: Save time Understand the key concepts Notice: This is a LEAN STARTUP Summary. Eric Ries' Book. NOT THE ORIGINAL BOOK.

Author: Book Summary Publishing

Publisher:

ISBN:

Category:

Page: 32

View: 238

Lean Startup Summary. Eric Ries' Book. Minimum viable product. How to start a startup. How to launch a product. Startup. MVP. Book Summary. Book Review To succeed, a startup needs to fulfill certain criteria and processes regardless of how tedious they may be. With a focus on streamlining and value creation relevant to innovations across all sectors, the Lean philosophy examines the best way to approach a project. Lean Startup teaches us how to eliminate wasteful practices and underlines the importance of both a strong sense of direction and flexibility toward the success of your project. Why read this summary: Save time Understand the key concepts Notice: This is a LEAN STARTUP Summary. Eric Ries' Book. NOT THE ORIGINAL BOOK.

The Lean Startup Model Applied to the Tourism Industry in Switzerland A Qualitative Investigation

Before investing time and money into building a product that has not been tested, an entrepreneur should make experiments with customers to know in advance how the public will adopt his product.

Author:

Publisher:

ISBN:

Category:

Page:

View: 155

Before investing time and money into building a product that has not been tested, an entrepreneur should make experiments with customers to know in advance how the public will adopt his product. The so-called Lean Startup model reduces uncertainty in the new venture creation, with the goal of creating more successful startups. From the theory, using the five concepts of the Lean Startup, four case studies are carried out. Qualitative data from personal interviews is gathered, analyzed and compared to the theory. The goal is to determine if the Lean Startup model is applied by startups in the tourism industry in Switzerland. A final cross-case analysis compares all four startups to the theory and shows that the model is not applied in Switzerland. Further discussions give reasons for this result: the model is not known in Switzerland like in the USA, entrepreneurs do not like to share so much information as they should and the potential market is too small to totally apply the model. However, Swiss entrepreneurs should take more from the model to get closer to their customers to avoid losing time and money in activities that do not add value to the company.

Entrepreneur s Guide To The Lean Brand

This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.

Author: Jeremiah Gardner

Publisher: Market By Numbers, LLC

ISBN: 0996100709

Category: Business & Economics

Page: 297

View: 270

Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a “brand genius” on the 40th floor of a Madison Avenue high rise. Today, great brand development isn’t about genius, it’s about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works. The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal: How to implement Lean Brand Innovation To Discover, Create & Deliver New ValueNew startup marketing techniques for Parallel Innovation between product management, brand strategy, and business cultureHow to optimize your branding strategy to discover, develop and build passionate customersHow startups can eliminate waste in their customer development and brand strategy using The Lean Brand FrameworkHow to use lean startup Viability Experiments to test and iterate your brand for high growthA set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audienceGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.