Tourism Marketing in Bangladesh

Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished.

Author: Azizul Hassan

Publisher: Routledge

ISBN: 1000193306

Category: Business & Economics

Page: 360

View: 437

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.

Tourism Marketing

From Table 8, we can find that Indiaisthe most difficult destination asthe perception rankishigh for thiscountry, ... From content analysis it is evident that Pakistan and Bangladesh 17 External Deterrents and Barriers to Tourism ...

Author: Tapan K Panda

Publisher: ICFAI Books

ISBN: 8131404692

Category: Tourism

Page: 236

View: 780

This book fills the void in the area of tourism and destination marketing for Indian students and tourism planners. It is unique in its attempt as it includes tourism marketing in Indian as well as international contexts. It will help students and practit

Tourism Marketing

OBJECTIVES To appreciate the significance of market environment scanning in tourism . To understand the macroand micro - environment constituents To ... UK is at number two with 14.67 % and Bangladesh at number three with 10.06 % .

Author: Dasgupta Devashish

Publisher: Pearson Education India

ISBN: 9788131731826

Category: Hospitality industry

Page: 304

View: 361


Tourism Products and Services in Bangladesh

government and private institution should formulate their strategies for tourism marketing effectively. Conclusion Bangladesh with a rich history and culture has all the potential and ingredients of tourism development.

Author: Azizul Hassan

Publisher: Springer Nature

ISBN: 981334279X

Category: Business & Economics

Page: 479

View: 896

This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present. This book provides a blend of comprehensive and cross disciplinary as well as international insights from contributors to cover the various technologies in tourism. This book focuses on the importance of technologies in tourism, specifically the application and practice of such technologies including the relevant niches in tourism. This book also comprehensively highlights technologies that are impacting the tourism industry in Asia as well as reveals the specific constraints. The contents of this book deal with distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.

Tourism Marketing in Developing Countries

Concepts of tourism marketing promotion, as well as developments in this area and its policy and planning for tourism in developing countries are used to provide a theoretical basis for the investigation.

Author: S. M. Nazrul Islam

Publisher:

ISBN:

Category:

Page:

View: 614

Tourism is a branch of the service sector which can bring a substantial influx of foreign visitors to both developed and developing countries. Bangladesh is an example of a developing country which can become an important destination for international tourists with its unique attractions. To make tourism successful, Bangladesh has to take advantages of the opportunities for tourism development, using marketing and promotional activities. The purpose of this study is to analyse the issues and challenges of tourism marketing in Bangladesh, with a key objective being to evaluate the effectiveness of this practice. This study has identified problems and limitations of tourism marketing activities undertaken by the tourism sectors in Bangladesh. Bangladesh tourism organisations lag far behind regional competitors in attracting a significant number of foreign tourists, mainly due to inadequate and ineffective promotional activities in domestic and overseas markets. Concepts of tourism marketing promotion, as well as developments in this area and its policy and planning for tourism in developing countries are used to provide a theoretical basis for the investigation. The study concludes that the promotional activities of the tourism industry in Bangladesh are seriously hindered because of a lack of financial support together with an insufficient marketing budget, ,low quality promotional literature, improper distribution of sales literature, a bad image of Bangladesh tourism, and improper and inappropriate marketing strategies for the potential promotion of Bangladesh. The study findings identify that, tourism stakeholders in Bangladesh need to use appropriate techniques to measure the effectiveness of their tourism marketing and promotional activities in order to attract a significant number of foreign tourists to visit Bangladesh. In addition, stakeholders may consider improving and developing their tourism promotional policies and adopting more effective promotional strategies to develop the tourism sector in Bangladesh. Only then may tourism in Bangladesh enter into a new era, with a solid footing and real sense of direction, in which case, the government of Bangladesh has to support effective marketing promotional activities through different media advertising to ensure the previously unsuccessful attempts to develop this sector at will not be repeated. This study concludes with an assessment of the practical implications of the research and consequent recommendations which have been identified for the tourism organisations in Bangladesh.

Technology Application in the Tourism and Hospitality Industry of Bangladesh

His two book chapters on tourism get published in the book named Tourism Marketing in Bangladesh: An Introduction in the Routledge: Taylor & Francis group. He has expertise in structural equation modelling (SEM), AMOS, SPSS, ...

Author: Azizul Hassan

Publisher: Springer Nature

ISBN: 9811624348

Category:

Page:

View: 146


Tourism Policy and Planning in Bangladesh

Tourism. Marketing. Education. and. Research. Development. in. Bangladesh. Yeasmin Islam and Nazia Akthar Abstract Tourism industry, having immense potential is being considered as one of the most emergent economic sectors of Bangladesh ...

Author: Muhammad Shoeb-Ur- Rahman

Publisher: Springer Nature

ISBN: 9811570140

Category: Business & Economics

Page: 299

View: 867

This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism. This book explicates that increasing number of upper social classes along with their affordability to spend on tourism and leisure activities has recalled attention for the development of this emerging industry. This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. In so doing, the contribution of tourism and hospitality industry has been highlighted in the economy of Bangladesh as a means to creating employment opportunities. Further, the book addresses that contributions remain uneven and distributed improperly and to date the tourism industry has not been offered the desired attention in supporting examples in this regard. Nonetheless, tourism and hospitality education and research have been intensifying in recent years across numerous higher academic institutions (e.g. public and private universities) in Bangladesh. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains. Ultimately, the book signifies collaborative and continuous efforts are imperative that partake both the practitioners and the academia in the development and execution of inclusive and functional tourism policy and planning in Bangladesh.

Tourism in Bangladesh Investment and Development Perspectives

In general, BPC is the most successful tourism service provider in Bangladesh, using modern marketing concepts. They it is however, lagging in some areas. This sector offers numerous opportunities for foreign and domestic sales, ...

Author: Azizul Hassan

Publisher: Springer Nature

ISBN: 9811618585

Category: Business & Economics

Page: 438

View: 532

This edited volume uniquely explores the extensive themes and frameworks of tourism development and investment in Bangladesh. The book focuses on outlining the present investment and development scenario of Bangladesh in order to suggest some solutions to current issues. Considering that Bangladesh has a population of over 170 million, the country possesses an abundance of possibilities for tourism. In recent years, Bangladesh has experienced steady growth in its economy and socio-cultural developments. Currently, there is very limited knowledge of or research into tourism in Bangladesh, even though it is a multifaceted and fast-growing industry. This book makes an important contribution to representing and exploring diverse aspects of tourism in Bangladesh for local and international benefit. This book provides insights into the stronghold of a social class having the ability to spend for tourism and leisure activities, which has prompted the country to pay further attention to the development of its tourism industry. This book emphasizes that the importance of tourism is undeniably on a continuous rise in Bangladesh, which in turn deserves the appropriate attention from academic research.

Tourism Development Principles And Practice

marketing programme as well as to provide its members with information which will assist them in designing their own programmes . The association organizes research seminars , research presentations and technical assistance programmes ...

Author: Arjun Kumar Bhatia

Publisher: Sterling Publishers Pvt. Ltd

ISBN: 9788120724297

Category: Tourism

Page: 444

View: 625


Technology Application in Tourism Fairs Festivals and Events in Asia

Globalization effects on tourism marketing in Bangladesh. In A. Hassan (Ed.), Tourism marketing in Bangladesh: An introduction (pp. 157–171). Routledge. Sanders, D., & LeClus, M. (2009). All weird up but not plugged in: An evaluation of ...

Author: Azizul Hassan

Publisher: Springer Nature

ISBN: 9811680701

Category: Business & Economics

Page: 424

View: 525

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.