University of Nike

But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering.

Author: Joshua Hunt

Publisher: Melville House

ISBN: 1612196926

Category: Sports & Recreation

Page: 304

View: 868

The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.

The Story of Nike

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

Author: Aaron Frisch

Publisher: The Creative Company

ISBN: 9781583416082

Category: Juvenile Nonfiction

Page: 46

View: 706

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

Swoosh

Reveals how six inexperienced men formed a tight-knit group that conquered the doubts of banks and stock analysts to build their sneaker empire

Author: J. B. Strasser

Publisher: Harcourt

ISBN:

Category: Business & Economics

Page: 682

View: 358

Reveals how six inexperienced men formed a tight-knit group that conquered the doubts of banks and stock analysts to build their sneaker empire

From an Idea to Nike

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world.

Author: Lowey Bundy Sichol

Publisher: HMH Books For Young Readers

ISBN: 1328453626

Category: BUSINESS & ECONOMICS

Page: 128

View: 219

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Case Study Nike s Dispute with the University of Oregon in De Wit Meyer

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic ...

Author: Katharina Klier

Publisher: GRIN Verlag

ISBN: 3656098255

Category:

Page: 36

View: 158

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic position of the sports company Nike and carries out the development of the global sport's industry and its influences on Nike. In order to analyse the external and internal influences, this report will commence with Porter's value chain model and his five forces framework to critically evaluate the reasons for Nike's strategic decision to outsource its manufacturing factories to Asia. The reader will also achieve an understanding of the environment in which the company operates, which will be enlarged in the following part, by evaluating the advantages of international trade for Nike. The second part of this report will concentrate on two of Whittington's schools of thought and concentrates on Nike's systemic approach to its strategic position. Finally, Mintzberg s cultural and environmental schools of thought will be discussed and compared to illustrate Nike's development between the years of 1996 and 2000."

The Nike Effect

"In the world of college sports, winning means big dollars.

Author: Joshua Hunt

Publisher:

ISBN: 9781612198439

Category: Education

Page: 320

View: 459

"In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"--

Shoe Dog

A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Author: Phil Knight

Publisher:

ISBN: 9781471146725

Category: Autobiographies

Page: 400

View: 980

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Just Do it

Presents a look at the Nike Corporation, its goals, business operations, image, influence, and global implications

Author: Donald R. Katz

Publisher: Random House Incorporated

ISBN:

Category: Business & Economics

Page: 336

View: 990

Presents a look at the Nike Corporation, its goals, business operations, image, influence, and global implications

Phil Knight Biography

This unique book will help shed light on how Knight did it and the real price he had to pay for his success. So, scroll up and click the "Buy now with 1-click" button and get the full story!

Author: Thomas Stewart

Publisher: Independently Published

ISBN:

Category:

Page: 78

View: 263

In 1962, a Stanford University student wrote a paper on the possibility of having a Japanese shoe compete against the German brands that were selling well at the time. Having a passion for running, he traveled to Japan to determine if it was at all possible. In the city of Kobe, he met with the owner of Onitsuka which was a shoe company. He made up a company name, pitched the owner right there, and struck a deal to distribute their shoes in the United States. This laid the foundation of what was to become NIKE which, today, is the largest shoe company in the world. This is the story of Phil Knight. A fiercely competitive individual, he took Adidas and Puma head-on. He traveled extensively to track meets and initially sold shoes from the trunk of his car. Deciding to scale the business, he approached his former athletic coach, Bill Bowerman, and the two hit it off well. Bowerman was the genius behind the design and Knight was the business mind. Their big break came with the design of Nike Cortez. With their contract ending with Onitsuka just before the 1972 Olympics, they caught their big break and the company instantly found itself in the big leagues. How did Phil Knight turn a bootstrap operation into a global athletic juggernaut in such a short period of time? This is your opportunity to find out. Here's a preview of what you'll discover in this book: Phil Knight's early childhood, family life, and education The passionate runner and writing the paper that changed everything His travels to Japan and securing his shoe distributorship Selling shoes one pair at a time Meeting Bowerman and creating a company with $1,000 Innovative designs and genius marketing; Capturing the hearts and minds of fitness enthusiasts Nike going global and dominating the sports shoe market What's ahead for the company ..... And much more! Nike's success came with challenges. From a legal battle with Onitsuka to beginning to produce their own shoes to identifying and sponsoring talent. But with grit, perseverance, and a never-quit attitude, Phil Knight transformed Nike into a $ 117+ billion business with a bright future. This unique book will help shed light on how Knight did it and the real price he had to pay for his success. So, scroll up and click the "Buy now with 1-click" button and get the full story!

The Advertising and Consumer Culture Reader

Nike's aggressive campus marketing has now been forced into a defensive
posture”? At the University of Arizona, students attempted to get their university
president to reconsider the school's endorsement of Nike products by delivering
a pile ...

Author: Joseph Turow

Publisher:

ISBN: 9780415963305

Category: Business & Economics

Page: 443

View: 282

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society.

Nike

Nike began with a track-and-field coach looking to give his athletes a competitive edge.

Author: Sara Green

Publisher: Bellwether Media

ISBN: 168103025X

Category: Juvenile Nonfiction

Page: 24

View: 625

Nike began with a track-and-field coach looking to give his athletes a competitive edge. Now its trademarked swoosh represents one of the most recognizable companies in the world. See how innovative thinkers changed athletic footwear forever in this title for young students.

Corporate Social Responsibility Case Study of Nike Inc

Essay from the year 2013 in the subject Business economics - Operations Research, grade: A, Stanford University, language: English, abstract: Nike Inc. was founded in 1964 by Bill and Phil as Blue Ribbon Sports.

Author: Michael Watford

Publisher: GRIN Verlag

ISBN: 3656605424

Category: Business & Economics

Page: 5

View: 852

Essay from the year 2013 in the subject Business economics - Operations Research, grade: A, Stanford University, language: English, abstract: Nike Inc. was founded in 1964 by Bill and Phil as Blue Ribbon Sports. It is headquartered in Oregon, United States and operates on a global scale. The company is traded on NYSE and operates in apparel industry. Its segment markets include athletic footwear and apparel, sports equipment’s, and recreational products. With control of over 60% of the business Nike has become a pop culture and at the same time involved in corporate social responsibilities. Increase in market resulted to be marked as the advertisement of the year in 2003 while in 2004 its annual revenues exceeded $ 13 billion. Nike’s acquisitions include Starter and Umbro (NIKE, INC., 2013). Its subsidiaries include Hurley International and Converse Inc. with over 44,000 employees it made a revenue of US$ 24.128 billion and a net income of US$ 2.223 billion in the fiscal year 2012. In 2 fiscal year 2009 Nike reported a revenue of US$ 19.2 billion. Nike has offices are located over 45 countries. Nike sells products in over 180 countries. Nike Portfolio include top competitive brands which include: NIKE brand ( accessories, footwear, apparel, and equipment); Cole Haan (designs, distributes and markets handbags, luxury shoes, outwear and footwear); Converse ( athletic footwear, apparel and accessories); Hurley International LLC (action sports and youth lifestyle footwear, apparel and accessories); Umbro; Nike Golf; and Jordan brand providing similar products (Carbasho, 2010).

SHOE DOG Summarized for Busy People

This book summary and analysis is created for individuals who want to extract the essential contents and are too busy to go through the full version. This book is not intended to replace the original book.

Author: Goldmine Reads

Publisher: Goldmine Reads

ISBN:

Category: Sports & Recreation

Page: 73

View: 497

This book summary and analysis is created for individuals who want to extract the essential contents and are too busy to go through the full version. This book is not intended to replace the original book. Instead, we highly encourage you to buy the full version. Shoe Dog is the enthralling memoir of Phil Knight—Nike's cofounder and board chairman—revealing the company's earliest days at his parents' basement and its rise to become one of the world's leading brands in the shoe-making industry. Young Phil Knight had just finished graduate school, yet he was already yearning to make his mark in the world. With the fifty dollars his father had given him, Phil managed to establish a company with a mission of supplying the American market with low-cost Japanese running shoes of such superior quality. Phil sold his first imports in 1963 out the back of his Plymouth Valiant. Phil certainly got a long way from that first year's $8,000 to today's $30 billion. Phil Knight's Nike is considered the gold standard in the modern era of start-ups. Representing greatness and grace, Nike's swoosh is among the few iconic logos that can be recognized by anyone anywhere in the world. Shoe Dog finally unveils the mysterious Phil Knight—the person who built Nike from scratch. After decades of keeping silence about the company's history, Phil Knight finally opens up in this honest and humorous account of the hardships of starting a company. Phil Knight made the most important choice in his life when he found himself at a crossroad. He was only twenty-four years old when he set off to see the world. Phil was backpacking through Africa, Europe, and Asia and struggling with the Great Questions life had offered when he finally resolved that the right path for him is one where no one else would dare go. In Shoe Dog, Phil Knight recounts how he pleaded with harsh bankers, how he struggled to keep up with unforgiving competitors, and how he managed to overcome colossal setbacks. Phil also describes the meaningful relationships he had formed with the people at Nike: the company's cofounder and his former track coach, Bill Bowerman, as well as Blue Ribbon Sports' first employees, a strange group that shared the belief that sports is an instrument of liberation and put their faith in one another. United by a single daring vision and a familiar passion, Phil Knight and his merry band of brothers crafted both a brand and a culture that would change the industry forever. Wait no more, take action and get this book now!

Bowerman and the Men of Oregon

He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games With the full cooperation of the Bowerman family and Nike, plus ...

Author: Kenny Moore

Publisher: Rodale Books

ISBN: 160961626X

Category: Sports & Recreation

Page: 480

View: 157

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games With the full cooperation of the Bowerman family and Nike, plus years of taped interviews with friends, relatives, students, and competitors, two-time Olympic marathoner Kenny Moore--himself one of Bowerman's champion athletes--brilliantly re-creates the legendary track coach's life.

Bulletin of the Institute of Classical Studies of the University of London

The Ikaros Painter had a penchant for winged figures , many of which fly , like the
Nike on London E616 , which is discussed below ( Pl . 1b ) . He had a preference
for female subjects , and used a flying Eros only four times , three of these ...

Author: University of London. Institute of Classical Studies

Publisher:

ISBN:

Category: Civilization, Classical

Page:

View: 934


Campus Inc

CEO Knight even made a surprise guest appearance at a UNC seminar on Nike
to explain the benefits of Nike jobs to foreign economies . Other schools , like the
University of Wisconsin ( UW ) - Madison , had contracts not with Nike , but with ...

Author: Geoffrey W White

Publisher:

ISBN:

Category: Education

Page: 470

View: 669

No Marketing Blurb

Foundations of Business Decision Making

BUS 101 - Miami University. Nike quickly pointed out that Air Jordan shoes are
made in responded that the supervisor who was involved in the fainting Taiwan ,
not Indonesia . Additionally , the company maintained that incident has been ...

Author:

Publisher:

ISBN: 9780324688511

Category: Business

Page: 722

View: 113


The Story of Nike

Further reproduction or citing requires permission from the Division of Special
Collections and University Archives . ... SUMMARY : Describes the origins and
growth of the highly successful sporting good company , Nike , founded by Philip
 ...

Author: Scott Hays

Publisher: Creative Education

ISBN: 9781583400067

Category: Juvenile Nonfiction

Page: 48

View: 366

Describes the origins and growth of the highly successful sporting good company, Nike, founded by Philip "Buck" Knight and internationally recognized for its "Swoosh" logo.

Kyoto University Economic Review Memoirs of the Department of Economics in the Imperial University of Kyoto

domestic production orders for Hawk as well as Nike missiles . Both tied up with
the U.S. manufacture - Raytheon for Hawk , Western Electric and Douglas for
Nike . In the meantime , the Japanese Government and that of the United States ...

Author:

Publisher:

ISBN:

Category: Economics

Page:

View: 190


Global Exchanges

pposition to Nike due Congressman Bernie Sanders ( Ito its exploitative laVT )
and Congresswoman Marcy bor ... of Nike contracts demanding better treatment
of women Nike was rattled enough to send with the University of California / Ber ...

Author:

Publisher:

ISBN:

Category: Developing countries

Page:

View: 237