What Got You Here Won t Get You There

As this book explains, people often do well in spite of certain habits rather than because of them - and need a "to stop" list rather than one listing what "to do".

Author: Marshall Goldsmith

Publisher: Profile Books

ISBN: 1847651313

Category: Self-Help

Page: 256

View: 327

Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. That something may just be one of your own annoying habits. Perhaps one small flaw - a behaviour you barely even recognise - is the only thing that's keeping you from where you want to be. It may be that the very characteristic that you believe got you where you are - like the drive to win at all costs - is what's holding you back. As this book explains, people often do well in spite of certain habits rather than because of them - and need a "to stop" list rather than one listing what "to do". Marshall Goldsmith's expertise is in helping global leaders overcome their unconscious annoying habits and become more successful. His one-on-one coaching comes with a six-figure price tag - but in this book you get his great advice for much less. Recently named as one of the world's five most-respected executive coaches by Forbes, he has worked with over 100 major CEOs and their management teams at the world's top businesses. His clients include corporations such as Goldman Sachs, Glaxo SmithKline, Johnson and Johnson and GE.

Summary of Marshall Goldsmith s What Got You Here Won t Get You There by Milkyway Media

In What Got You Here Won’t Get You There: How Successful People Become Even More Successful (2007), Marshall Goldsmith generalizes from his personal experience as a business consultant to explain how successful leaders can diagnose and ...

Author: Milkyway Media

Publisher: Milkyway Media


Category: Study Aids

Page: 15

View: 266

In What Got You Here Won’t Get You There: How Successful People Become Even More Successful (2007), Marshall Goldsmith generalizes from his personal experience as a business consultant to explain how successful leaders can diagnose and correct interpersonal problems that are holding them back at work. Using data-driven analysis and simple behavioral modification techniques, senior executives and other leaders can improve their relationships with employees by adopting an attitude of humility and making a commitment to change… Purchase this in-depth summary to learn more.

What Got You Here Won t Get You There in Sales How Successful Salespeople Take it to the Next Level

Kick your bad habits—and CLOSE MORE SALES! “I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!” —Jim Farley, VP Global Marketing, Ford Motor ...

Author: Marshall Goldsmith

Publisher: McGraw Hill Professional

ISBN: 0071774467

Category: Business & Economics

Page: 224

View: 698

Kick your bad habits—and CLOSE MORE SALES! “I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!” —Jim Farley, VP Global Marketing, Ford Motor Company “In over 20 years of sales leadership, I had yet to see someone describe self-improvement through the elimination of existing behaviors rather than the creation of new ones—what a simple, concise, and personally applicable developmental tool. This is a must-read for everyone in sales!” —Chris Richardson, VP Global Sales, Abbott Vascular “Don Brown and Bill Hawkins, collaborating with Marshall Goldsmith’s incredible insight, have created strategy and ideas that will help you grow, sell more, and prosper!” —Jeffrey Gitomer, author of The Little Red Book of Selling “What Got You Here Won’t Get You There in Sales! is a practical guide for anyone in sales—they hit the nail on the head! Read this book to learn how to build your relationships with customers while shedding the habits that are holding you back!” —Tom Reilly, author of Value-Added Selling “Deep and meaningful connections with people in business can change the trajectory of your career. This is a brilliant playbook for professionals who want to step up their game and truly own their success. I have seen the power of this approach in action—and IT WORKS!” —Rich Daly, Executive Vice President, Takeda Pharmaceuticals About the Book: One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantly—stop. His book What Got You Here Won’t Get You There wasn’t just a runaway bestseller, it has helped untold numbers dramatically improve their careers and personal lives. Now, Goldsmith teams up with leading sales thought leaders Don Brown and Bill Hawkins to help you break the habits that specifically damage sales relationships. This dream team’s combined clients have increased their sales from 5 to 30 percent—and their gross profit up to 50 percent! In short, their approach works. What Got You Here Won’t Get You There in Sales! provides simple-to-use tools for maintaining and leveraging quality personal connections by doing something much easier than learning new behaviors: simply stopping old ones. When dealing with your customers, do you: Needlessly verbalize and execute every possible step in the sales process? Repeatedly initiate communication for no apparent purpose? Attempt to verbally “one up” your customer in conversation? The authors name 16 bad habits in all, and they provide proven techniques for reversing their negative effects by putting them to rest for good. There is no profession that depends more on good relationships than sales. And there’s no one more qualified to coach you to create and nurture productive sales relationships than these three authors. You do have the power to change. Let Goldsmith, Brown, and Hawkins help you kick your bad habits to improve relationships, increase sales, and enjoy a more fulfilling, enriching career.

What Got You Here Wont Get You There in Sales How Successful Salespeople Take It to the Next Level Summary




Category: Self-realization

Page: 8

View: 890

How Women Rise

Do you find it difficult to get the support you need from your boss or the recognition you deserve from your colleagues? If your answer to any of these is ‘Yes’, How Women Rise will help get you back on track.

Author: Sally Helgesen

Publisher: Random House

ISBN: 1473556147

Category: Business & Economics

Page: 256

View: 815

_________________________________ By the bestselling author of What Got You Here Won’t Get You There Do you hesitate about putting forward ideas? Are you reluctant to claim credit for your achievements? Do you find it difficult to get the support you need from your boss or the recognition you deserve from your colleagues? If your answer to any of these is ‘Yes’, How Women Rise will help get you back on track. Inspiring and practical by turns, it identifies 12 common habits that can prove an obstacle to future success and tells you how to overcome them. In the process, it points the way to a career that will satisfy your ambitions and help you make the difference you want to make in the world. _________________________________ ‘Guidance on the habits you fall into that aren’t helping you achieve the success you deserve. It’s fascinating.’ Sunday Times ‘How Women Rise is a great read.’ Lois P. Frankel, author of Nice Girls Don’t Get the Corner Office ‘A great resource to discover the 12 habits that hold women back and how to overcome them.’ Forbes

Supervision Management and Leadership

Retrieved from https://lifehacker.com/how-can-i-make-my-powerpoint-
presentations-amazing50755.2122 Psych Central ... Retrieved from www.
thesimpledollar.com/review-what-got-you-here-wont-get-you-there/ SmartDraw
Flowchart Symbols ...

Author: John E. Tropman

Publisher: Oxford University Press

ISBN: 0190097892

Category: Social Science

Page: 256

View: 706

At a time of rapid social, economic, and organizational change, community benefit organizations (CBO) have a nearly unprecedented need for managers and leaders who are not just ethical and mission-centric, but also competent-managers and leaders who have the whole picture of the CBO landscape and the skills to efficiently and effectively guide it in its mission, increase value, and achieve lasting impact. Conversational and well-paced, Supervision, Management, and Leadership draws on classic, time-tested perspectives while fully integrating emerging priorities, practices, and tools of the digital revolution. This book provides readers with a roadmap for moving up in an organization and a handbook for how to develop as a competent manager and leader.

From One to Many

Focusing on a Limited Number of Goals Marshall Goldsmith, a well-known
executive coach and author of What Got You Here Won't Get You There; often
talks about the importance of setting a limited number of goals to ensure a focus.
9 In ...

Author: Jennifer J. Britton

Publisher: John Wiley & Sons

ISBN: 1118549309

Category: Business & Economics

Page: 352

View: 124

"Jennifer Britton has penned another winner! With From One to Many, Jennifer not only gives us a bird’s-eye-view perspective, but she also delves into the details we need to be successful as group and team coaches. I'm eager to incorporate this new material—not only into my course curriculum—but also into my own group coaching programs." —Jory H. Fisher, JD, www.JoryFisher.com “This remarkable resource gives coaches the necessary tools to expand their effectiveness and offer a group experience of connection and collaboration, providing an exceptional experience for many.” —Sandy Miller, MA, CPCC, ACC, www.revolutionizingdivorce.com "From One to Many is a must-read for coaches, whether experienced or new to group and team coaching. Jennifer combines extensive research, personal and peer experiences, practical applications, and a comprehensive set of tools and resources to deliver another excellent book for professional coaches." —Janice LaVore-Fletcher, MMC, BCC, President, Christian Coach Institute Practical tips, tools, and insight on successful team and group coaching engagements As professional development budgets at many organizations remain flat or even shrink due to financial pressures, coaches and human resources leaders are looking for new ways to do more with less funding. Team coaching—which may span intact teams, project teams and virtual teams—and group coaching—spanning both organizational and public contexts—offer a solution to this developmental puzzle. Unfortunately, there are few practical resources available that address the best practices for team and group coaching. From One to Many fills that gap for coaches, leaders, and human resources professionals. The book explains how to integrate the practice into an organization and how to maximize it to full effect. One of the only books on the market that explores in-depth the related topics of team and group coaching Written by the founder of a performance improvement consultancy who is also a popular speaker on the subject Features new content specifically for practitioners in coaching, human resources, performance improvement and related fields


Lifestorming helps keep your power in your own hands by taking a step back and comparing your life today with the future you want. This essential guide shows you how to build a plan for changing track toward constant evolution and growth.

Author: Alan Weiss

Publisher: John Wiley & Sons

ISBN: 1119366127

Category: Business & Economics

Page: 208

View: 697

"This is a practical handbook for becoming the person you want to be. Redesign your life, friends, behaviors, and beliefs to move closer to your goals every single day, guided by expert insight and deep introspection. Written by a veteran author team behind almost 100 books on human behavior, this guide helps you learn why you do things the way you do them, and how to do them better"--

The Global Journey of an Asian The Entrepreneurial Journey of a Complete Outsider

Power of Information Marshall Goldsmith said, “What got you here won't get you
there.” It didn't take me long to realise that what got me to be a reasonably
successful trainer or consultant was not going to begood enough for me to
become a ...

Author: R. Palan

Publisher: eBooks2go

ISBN: 1618131796

Category: Biography & Autobiography


View: 112

This book “The Global Journey of an Asian” is a story of hope, courage, determination and learning the lessons of entrepreneurial life. This book is about defining your own success, knowing where you want to go and also being flexible and allowing life to take you in the unexpected directions, connecting passion to purpose, understanding strengths, being resilient and most importantly continuing to learn. Dr Palan explores the lessons and gifts of his extraordinary entrepreneurial journey in this inspiring book.

Zero Time Selling

“Don't consider reading any other book on sales until you've finished reading
Zero-Time Selling. ... MOJO and What Got You Here Won't Get You There
Regardless of the business you are in, sales are crucial to your success and Zero
-Time ...

Author: Andy Paul

Publisher: Morgan James Publishing

ISBN: 1614480516

Category: Business & Economics

Page: 182

View: 287

“Customers today have a simple request of all salespeople: “Just give me the information I need. Now. Don’t dress it up, don’t overdo it, don’t take me to lunch. The time I have to invest in you is limited, and all your extraneous activity just wastes my time.” Zero-Time Selling gives you the tools to be completely and absolutely responsive to that customer request.” In today’s fast-paced information-driven economy, your customers will acquire approximately 70% of the information they need to make an informed buying decision about your product or service from the Internet before they ever talk to a salesperson. When they finally contact you, it means their need for information is time-sensitive and urgent. The sales team that is the first to respond with the complete answers to the customer’s questions dramatically improves their chances to win the order. Zero-Time Selling shows you how to always be first. Zero-Time Selling gives you, the CEO, business owner, entrepreneur and sales manager/professional, 10 simple solutions to breakthrough the usual inertia and internal roadblocks that are unnecessarily impeding your sales efforts. Zero-Time Selling shows anyone engaged in the business of selling the true meaning of responsiveness and demonstrates how to use responsiveness as a key competitive advantage to build trust and create value for the customer, as well as differentiate themselves from their competition. Refreshingly free of the usual conceptual sales jargon, Zero-Time Selling presents an accessible, straightforward path to consistent sales success. It is incredibly easy to learn and compatible with any selling system or sales methods a company currently uses. Based on his more than 30 years of sales, sales management and sales consulting experience across every type of sales channel and sales environment, Andy Paul knows how products are bought and sold. Zero-Time Selling reflects his understanding that in today’s hyper-competitive sales environment “how” a company sells its products and services is as important as “what” they sell in creating value for the customer and effectively differentiating their company and offerings. Start Zero-Time Selling today. Sometimes the biggest changes begin with the simplest of steps.

Training Across Generations

If you are a baby boomer trainer, it may be time to reevaluate some of the old
tried-and-true techniques that you have been using for years. As Marshall
Goldsmith says, “What got you here won't get you there.” If the people in your
training ...

Author: Kim A. Rowe

Publisher: American Society for Training and Development


Category: Business & Economics

Page: 16

View: 422

Today's trainers find themselves in the unique position of having four different generations to train – sometimes in the same classroom. The four generations are veterans (or traditionalists), baby boomers, Generation X, and Generation Y. This issue covers each generation's unique learning preferences, and provides tips and techniques for enhancing the learning of each.

ESPN The Company

As I have noted earlier, my colleague and friend Marshall Goldsmith wrote the
wonderful book, What Got You Here,Won't Get You There, which focuses on the
little discussed paradox of leadership. In the book, he talked convincingly about
the ...

Author: Anthony F. Smith

Publisher: John Wiley & Sons

ISBN: 9780470564004

Category: Business & Economics

Page: 208

View: 127

A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.


Marshall Goldsmith wrote a great book called: What Got You Here Won't Get You
There. The subtitle tells it all: “How successful people become even more
successful” Get Rid of the 'Last Minute' Approach As I studied operations of
numerous ...

Author: Daniel P. Chiodo

Publisher: WestBow Press

ISBN: 1449737382

Category: Business & Economics

Page: 220

View: 747

BECOME THE BEST TIME MANAGER YOU KNOW! There are many time management systems available for executives, each system offering a complexity of techniques to improve your time management. Yet many of these systems are so difficult that the task of learning them takes more time than they could possible save! As a former newspaper publisher, Dan Chiodo devised a better way. Not only do his basic systems work in the deadline driven environment of publishing, but also in the business world of Dans clients in his career as a corporate trainer and executive coach. Dans approachable manner and methods can work for you, too, and help you discover the secret of gaining two hours each and every day. Dan Chiodo offers this better way in his book, PerfectTIMING. Dans systems help you to develop PerfectTIMING and learn: -simple technique -an interactive process -a personal approach to time management -how to create a personal roadmap for time management success PerfectTIMING will help you become the Best Time Manager You Know.

The Mindful Coach

Seven Roles for Facilitating Leader Development Doug Silsbee. Author of What
Got You Here Won't Get You There and Succession: Are You Ready? Preface to
the New and Revised Edition We work on.

Author: Doug Silsbee

Publisher: John Wiley & Sons

ISBN: 0470579617

Category: Business & Economics

Page: 288

View: 405

Praise for The Mindful Coach "Success in business is predicated on eliciting the best from people. The Mindful Coach clearly articulates the essentials of how to do this. As someone who believes deeply in the potential of all people, I found Silsbee's approach both practical and profound. This is a must-read for everyone concerned with people and learning."—Arthur M. Blank, philanthropist; cofounder, The Home Depot; and owner and CEO, Atlanta Falcons "The Mindful Coach is not just another coaching model. It is a frame of reference for anyone involved in developing people. This highly readable book should serve as a reference for anyone genuinely concerned about helping others. It has had a significant impact on the way I approach coaching and developing others."—James N. Bassett, M.E?d., employee development, Institute of Nuclear Power Operations "The Mindful Coach digs deeply, offering a lens and structure for understanding the intimate and necessary connection between relationships and human development. No other skill set, knowledge, or awareness is more important to educators, leaders, and managers than what is presented in this precious volume."—Robert C. Pianta, Ph.D., dean, Curry School of Education, University of ?Virginia "This revised edition provides the structure for presence, through which new solutions become available. This book itself is a practice in the art of 'becoming,' while providing a clear action framework for powerfully engaging others with their own development. Silsbee has provided a gift to leaders, teachers, and coaches!"—Connie Maltbie-Shulas, manager, V-22 Training Systems, Boeing "This book has broad appeal not only for coaches, but also for managers, executives, and consultants. Leaders of all kinds can benefit from Silsbee's clear and caring process for bringing out the best in people. This is a must-read book for anyone who wants to jump-start themselves and others on their journey to their potential."—Diana Whitney, Ph.D., author, The Power of Appreciative Inquiry "This is the guide for leaders committed to helping others learn. The seven roles will help any leader facilitate more meaningful development conversations. This new edition engaged me instantly, with immediate applications in key relationships."—Darelyn "DJ" Mitsch, MCC, president, The Pyramid Resource Group; former president, The International Coach Federation

Change Leadership The Kotter Collection 5 Books

alignment needed to help you stay ahead of fierce competition in a turbulent
world, there is no comparison between them and a dual system. QUeStIon: We ...
to do the job effectively. As the saying goes, “What got you here won't get you

Author: John P. Kotter

Publisher: Harvard Business Review Press

ISBN: 1625277903

Category: Business & Economics

Page: 877

View: 497

This impressive collection features the best works by John P. Kotter, known worldwide as the authority on leadership and change. Curated by Harvard Business Review, the longtime publisher of some of Kotter’s most important ideas, the Change Leadership set features full digital editions of the author’s classic books, including bestsellers Leading Change, The Heart of Change, and A Sense of Urgency, as well as “What Leaders Really Do” and his newly published book Accelerate, which is based on the award-winning article of the same name that appeared in Harvard Business Review in late 2013. Kotter’s books and ideas have guided and inspired leaders at all levels. He is the Konosuke Matsushita Professor of Leadership, Emeritus at Harvard Business School, an award-winning business and management thought leader, a successful entrepreneur, and an inspirational speaker. His ideas have helped to mobilize people around the world to better lead organizations, and their own lives, in an era of increasingly rapid change. This specially priced collection offers Kotter’s best practical advice, management insights, and useful tools to help you successfully lead and implement change in your organization—and master the art of change leadership.

Kotter on Accelerating Change 2 Books

alignment needed to help you stay ahead of fierce competition in a turbulent
world, there is no comparison between them and a dual system. QUeStIon: We ...
to do the job effectively. As the saying goes, “What got you here won't get you

Author: John P. Kotter

Publisher: Harvard Business Review Press

ISBN: 1625277865

Category: Business & Economics

Page: 432

View: 202

This collection offers the full digital editions of two seminal books by global leadership expert John P. Kotter: his international bestseller, Leading Change, and Accelerate, his award-winning framework for enabling companies to compete and win in a world of constant turbulence and disruption. Leading Change—now considered the change bible for leaders and managers worldwide—reveals why change is so difficult and lays out an actionable, eight-step process for implementing successful transformations. Cited by business leaders and influential organizations worldwide as the book to read when starting any type of change initiative, Accelerate (XLR8) vividly illustrates the five core principles underlying a new dual operating system, the eight accelerators that drive it, and how leaders must create a sense of urgency through role modeling. Perhaps most crucial, the book reveals how the best companies focus and align their people’s energy around what Kotter calls the big opportunity. If you’re a pioneer, a leader who knows that bold change is necessary to survive and thrive in an ever-changing world, these two books will set you on a path to accelerate into a better, more profitable future. Regarded by many as the authority on leadership and change, John P. Kotter is a New York Times bestselling author, award-winning business and management thought leader, business entrepreneur, inspirational speaker, and Harvard Business School professor. His ideas, books, speeches, and the company he founded in 2008, Kotter International, have helped mobilize people around the world to better lead organizations, and their own lives, in an era of increasingly rapid change. Kotter has authored nineteen books to date—twelve of them bestsellers. His books have reached millions and have been printed in over 150 foreign language editions.

Ministry Mess Management

Once these apologies were made and accepted, a new style of interacting with
the staffs at all levels would need to be ... Goldsmith's approach in working with
executives as outlined in his book, What Got You Here Won't Get You There.

Author: Steve M. Cohen & Richard M. Biery

Publisher: Author House

ISBN: 1491871415

Category: Business & Economics

Page: 168

View: 117

Ministry Mess Management is directed principally at Christian ministry leaders and presumes that Christian ministry leaders subscribe to biblically based principles and Christ-centered management. It is our humble attempt to examine ministry failures and malperformance rooted in breeches of one or more of those biblical principles. We will demonstrate the close link between biblical principles and wise management, indeed a linkage based in God's reality. They go hand in hand. Necessary management decisions, including gritty and distasteful ones such as terminations, should be as much grounded in biblical principles as good management principles, not simply pragmatism or financial need. Furthermore, we invite you to think, and to frame, organizational behavior (and failure) within these values and wisdom. We wish to encourage, even urge, Christ-centered boards and managers to discerningly understand, detect and courageously be able to expeditiously act, yet with grace, out of a sense of biblical necessity in an organizational context when danger signs based both in biblical and sound management principles are flashing warnings. Governing and executive leadership are sobering responsibilities with, we believe, transcendent effects.

The Core of Leadership

Followers know how to get in line, and they know whom to follow in line. Leaders
who aren't good followers are less experienced at humility and admitting
mistakes. As Goldsmith says, “What got you here won't get you there!” The “there”
is the ...

Author: Jim Trunick

Publisher: Advantage Media Group

ISBN: 1599323745

Category: Business & Economics

Page: 206

View: 162

Leadership is a choice. You can choose to stay positive and in the moment, or you can let yourself be full of doubt and negativity. It takes as much energy to be frustrated as it does to be resourceful, and it’s hard to be both at the same time. We tend to think of leadership as flashing swords, generals on horseback, and Winston Churchill. For all the achievement billed as leadership, I believe real leadership goes deeper. I’ve learned that true leadership is to win from the middle. Power lies in the middle of the organization, at its core, in its heart. We hear about strengthening the core, as a physical fitness or martial arts term. We strengthen our physical core through nutrition and exercise, to be better at delivering or taking a punch. And life is a punch; we all know it. To strengthen our core, is to first discover the core of ourselves. To get to the core of leadership, we need to peel down through the layers of our lives. At the core of an apple are the seeds. At the core of our bodies is the heart. The seed is the essence of the apple, and the heart is the essence of our humanity, and in both lie the promise of new growth. Our core captures and radiates our life, and to be better requires strength. The center of who we are. Humble and sacrificed is the more true measure of teaching ourselves and others to win from the middle.

The Total Question Workout

Focusing. New York: Bantam Books Goldsmith, M. (2007). What Got You Here
Won't Get You There: How Successful People Become Even More Successful.
New York: Hyperion Goleman, D., Kaufman, P. & Ray, M. (1992). The Creative

Author: Bennett E. McClellan, Ph.D.

Publisher: Xlibris Corporation

ISBN: 1493159224

Category: Self-Help

Page: 404

View: 607

Here’s the one-minute description of TQW: You have a Big Question of some kind. You know it’s a Big Question because it’s keeping you up at night, the outcome is important, and you don’t have a ready answer. There are four stages you need to go through to answer a Big Question. I don’t know where you are in the process; so let me describe the four stages. The first stage involves fully understanding your situation and your motives for wanting to resolve the question that comes from being in that situation. The second stage involves separating yourself from the situation you are in. You cannot resolve a situation if you see yourself as part of it. You have to gain perspective by separating yourself from your situation in as many ways as possible. The third stage involves letting go of something that keeps you attached to, and subject to, the situation you are in. Something is holding you back. Some fear, some projection of implications, some belief about what is possible and what is not possible. Something. As long as you hold onto these things they will hold you back. Fourth, you need to perceive new possibilities for resolving your Big Question. For various reasons, you are not able to see alternative resolutions today. You need to reframe your question in a way that will enable you to apply the substantial resources you have to address each and every part of the question. If you have a Big Question, you are stuck at one of those four stages. At which stage are you stuck? McClellan provides a complete roadmap for getting from the question you have to the question you need to answer. Dither no longer. Commit to the Total Question Workout. Address the Big Question you need to answer to take charge of running your business or your life. You can move forward. But first, you have to take the next step.

The Candidate

To preserve this zone, incumbents highlight their invisible accomplishments: all
the bad things that didn't happen, and the good things ... As the legendary
executive coach Marshal Goldsmith tells CEOs, “What got you here won't get you

Author: Samuel L. Popkin

Publisher: Oxford University Press

ISBN: 0199939411

Category: History

Page: 360

View: 180

There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Giuliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them. While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again? Based on detailed analyses of the winners--and losers--of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns--George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008--and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns--the small details and the big picture, the surprising mistakes and the predictable miscues--in a riveting account of what goes on inside a campaign and what makes one succeed while another fails. As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate's run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate. In the wake of the 2012 election, Popkin's analysis looks remarkably prescient. Obama ran a strong incumbent-oriented campaign but made typical incumbent mistakes, as evidenced by his weak performance in the first debate. The Romney campaign correctly put power in the hands of a strong campaign manager, but it couldn't overcome the weaknesses of the candidate.