What s In Your Web

Another surprise in the MFRlearning curve was what MFRtherapists call “
unwinding.” This is basically what your body does when it lets go or releases a
restriction in your fascial tissue. When a restriction in your fascia is released, it
sometimes ...

Author: Phil Tavolacci, MSPT, PT

Publisher: Balboa Press

ISBN: 1452576971

Category: Body, Mind & Spirit

Page: 350

View: 742

PAIN? POOR POSTURE? ANXIETY? CHRONIC EXHAUSTION? The issue may be your tissue! Your connective tissue, also known as fascia, may be the primary source of your problems. Since fascial restrictions don't show up on medical scans (X-rays, MRIs, etc) they are commonly overlooked as potential causes for pain and dysfunction but they wreak havoc on the body. This book will teach you the basics of fascia and share many examples of how Myofascial Release (MFR) as taught by John F. Barnes, PT can restore the fascial system to optimal health and function.

101 Ways to Promote Your Web Site

Your What's New page should be accessible from your home page so that when
people visit your site they do not have to search through your entire site to find
out what is new. If visitors repeatedly find interesting additions in the What's New
 ...

Author: Susan Sweeney

Publisher: Maximum Press

ISBN: 1931644462

Category: Business & Economics

Page: 404

View: 276

Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

Dreamweaver CS3 For Dummies

What's behind the scenes The second side to managing your Web site structure
happens behind the scenes (where your users can't see the information, but you
want some kind of organizational system to remember what's what). Before you ...

Author: Janine Warner

Publisher: John Wiley & Sons

ISBN: 1118051254

Category: Computers

Page: 456

View: 413

Packed with the latest Dreamweaver tips and techniques Get up to speed fast and start creating dynamite Web sites! Do you want to create a sophisticated Web site that's easy to develop and maintain? Whether you're a beginner or an experienced Web developer, this friendly guide shows you how to utilize Dreamweaver's newest enhancements to build and manage state-of-the-art, professional Web sites quickly and easily. Set up your site and create new pages Work with text, graphics, and links Define and apply styles using CSS Add audio, video, and Flash® files to your site Use Dreamweaver's database features

Beyond Powerful Radio

Consider creating an opportunity for the editor of your website to record or go live
on air each day with a promo letting your audience know what's on your site
today. If your web master would like to be a “video star,” but it's not logistically ...

Author: Valerie Geller

Publisher: Taylor & Francis

ISBN: 0240522249

Category: Performing Arts

Page: 512

View: 698

"Beyond Powerful Radio" is a complete guide to becoming a powerful broadcast communicator on the radio or Internet. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show to news gathering, covering investigative and breaking stories, writing and delivering the commercial copy, and selling the air time.

Building a Web Site For Dummies

The topic is merely what the site is about; the purpose is what the site does. Say,
for example, that you want ... You like penguins — they're cute, unusual, and
pretty interesting; many people share your interest in them. But why do you want
to ...

Author: David A. Crowder

Publisher: John Wiley & Sons

ISBN: 0470646772

Category: Computers

Page: 368

View: 591

The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.

Ultimate Small Business Marketing Guide

This means payment options, product choices, service choices, and special user
utilities and information on your web site. Do this by constantly surveying
customers to find out what they would like your site to offer them. Always strive to
build ...

Author: James Stephenson

Publisher: Entrepreneur Press

ISBN: 1613080433

Category: Business & Economics

Page: 564

View: 597

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

What s in Your Room

You can also play games , talk to your friends by e - mail or instant messaging
and download music and videos . You can surf the Web and learn about anything
in the world . The uses for computers , specifically those hooked up to the Internet
 ...

Author: Michael Kast

Publisher: Standard Publishing

ISBN: 9780784717363

Category: Juvenile Nonfiction

Page: 159

View: 179

Teens examine everyday items found in their bedroom that teach them more about themselves and God's compassion for their own lives.

What Color Is Your Parachute Guide to Job Hunting Online Sixth Edition

Blogging, Career Sites, Gateways, Getting Interviews, Job Boards, Job Search
Engines, Personal Websites, Posting Resumes, ... Facebook www.facebook.com/
Originally a college site, based on the simple question: What's on your mind?

Author: Mark Emery Bolles

Publisher: Ten Speed Press

ISBN: 1607740427

Category: Business & Economics

Page: 192

View: 659

Before you start your Internet job-hunt, there are some things that you must know, like: • Why are job sites like Monster and CareerBuilder so stunningly ineffective? • What can you do to make sure your resumes survive the elimination process? • How do you find the information that search engines like Google can’t? • How can you tell the difference between a genuinely helpful job board, and a website designed only to collect resumes? • When are hobby forums more helpful than business networking sites? • When is the Internet not helpful when job-hunting? • What is the fatal flaw of all social networking sites? The Guide to Job-Hunting Online, 6th Edition, not only answers these questions and many more, but shows you how to comprehensively and effectively use the Internet for all aspects of your job-hunt. This companion to What Color Is Your Parachute?, the best-selling job-hunting book in the world, has been completely rewritten for our changing times and includes hundreds of updated website recommendations and descriptions. The Guide to Job-Hunting Online shows you how to quickly find the data that will be most helpful to you, how to identify and research the places where you will most enjoy working, how to leverage the power of social networking sites, and how to use your Internet time most effectively, avoiding the common pitfalls and setting you up for success.

What s New in Apache Web Server 2 2

What is important is that the directives appear in the correct scope, and that later
directives don't undo the effect of earlier directives. Note The term scope refers to
the portion of your web space in which the directive is in effect, such as a ...

Author: Rich Bowen

Publisher: "O'Reilly Media, Inc."

ISBN: 0596529279

Category: Computers

Page: 32

View: 821

What's New in Apache Web Server 2.2? shows you all the new features you'll know to set up and administer the Apache 2.2 web server. Learn how to take advantage of its improved caching, proxying, authentication, and other improvements in your Web 2.0 applications.

Web Hosting For Dummies

You can create a range of different hosting packages for yourself, if you want to,
depending on what you're going to use your server for. I have a number of
different websites on my own personal server, and I have a couple of different
hosting ...

Author: Peter Pollock

Publisher: John Wiley & Sons

ISBN: 1118540476

Category: Computers

Page: 360

View: 306

Host your own website or blog with this unique guide If you'd like to make the leap from a hosted environment to a self-hosted service, this book is for you. You may be making the move from casual blogging to professional blogging. Or, you might already be self-hosting, but want a good guide to show you how to get more out of your plan. In simple, easy-to-understand language, this helpful book breaks down all the functions of web hosting for self-hosted users, from setting up new e-mail accounts to backing up and securing your site, analyzing server logs, choosing a platform to install, and more. Breaks down the functions of web hosting for new self-hosters, including casual bloggers who may be moving into professional blogging Helps those who are already self-hosting maximize the services they are paying for Offers a one-stop, complete resource on web hosting, rather than just a few chapters, as in many blogging books Covers setting up and using e-mail accounts, working with FTP clients, backing up and securing sites, using cloud services, understanding domains and DNS, using built-in databases, and more Web Hosting For Dummies helps you take charge of your own web hosting and having fun in the process!

Mobile Web Design For Dummies

They nowuse the site asa onestopshop to be ableto explainto theircustomers on
the phone what thedifference is between the Veranda and the Lido and to say, by
the way, here's your room.They have something to show the person in their ...

Author: Janine Warner

Publisher: John Wiley & Sons

ISBN: 9780470931905

Category: Computers

Page: 384

View: 174

The perfect place to learn how to design Web sites for mobile devices! With the popularity of Internet access via cell phones and other mobile devices, Web designers now have to consider as many as eight operating systems, several browsers, and a slew of new devices as they plan a new site, a new interface, or a new sub-site. This easy-to-follow friendly book guides you through this brave new world with a clear look at the fundamentals and offers practical techniques and tricks you may not have considered. Explores all issues to consider in planning a mobile site Covers the tools needed for mobile design, in particular XHTML and CSS Shows you how to plan for multimedia, e-commerce, and marketing your site, including adding audio, video, and social networking Provides real-world examples and tips to help you avoid common pitfalls If you're contemplating Web design in a mobile world, start first with this practical guide.

Selling For Dummies

You can also recommend that they download a free brochure or report from the
site; that way you can be certain ... To telemarket well, youmust know what's on
your site and what may be missing so that you never get caught off guard by a ...

Author: Tom Hopkins

Publisher: John Wiley & Sons

ISBN: 9781119998341

Category: Business & Economics

Page: 416

View: 552

Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this book provides you with all the tips and techniques you need to stand out from the crowd. This straight-talking guide helps you develop the sales, communication, and negotiating skills you need to deliver successful presentations, win and retain customers, maintain your confidence, and get the results you want.

Responsive Web Design in 24 Hours Sams Teach Yourself

Customers will be annoyed by the first, and they might not scroll past the second
to see what's on your page. The point of navigation is to allow readers to find their
way around your site. If they can't figure it out, they will simply leave your site ...

Author: Jennifer Kyrnin

Publisher: Sams Publishing

ISBN: 0133795934

Category: Computers

Page: 384

View: 143

Learn responsive web design (RWD) with HTML5, CSS3 & JavaScript in just 24 one-hour lessons Sams Teach Yourself Responsive Web Design in 24 Hours helps you create websites that work equally well on everything from smartphones and tablets to multi-screen monitors. This book’s straightforward, step-by-step approach shows how to use HTML, CSS, and JavaScript to build the responsive sites today’s users and clients want. In just a few hours, you’ll be building layouts, sites, forms, and web apps that automatically adapt to virtually any device. Every lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success. Learn how to… Create effective and reliable responsive designs with CSS3, HTML5, and JavaScript Use progressive enhancement to consistently provide the right content while making the most of each device and browser Establish breakpoints and write CSS media queries to respond appropriately to each user agent Choose the right layout and wireframing approach for your site Use web fonts to control typography and choose sizes that look good on any device Master three ways to make tables responsive Build responsive forms using the latest HTML5 tags and attributes Implement responsive navigation patterns that users understand intuitively Test for responsiveness and performance Use Responsive Design + Server Side Components (RESS) to optimize performance CONTENTS AT A GLANCE PART I: INTRODUCTION TO RESPONSIVE WEB DESIGN H OUR 1: What Is Responsive Web Design? • History of Responsive Web Design • Why We Need Responsive Web Design HOUR 2 : Alternatives to Responsive Web Design • Table-Based Layouts • CSS Layouts • Detection Scripts HOUR 3: The Growth of Mobile • Basic Cell Phones • Smartphones • Tablets • Retina Devices • Why Responsive Design Is Important HOUR 4 : Progressive Enhancement • What Is Progressive Enhancement? • How to Use Progressive Enhancement on a • Website • Benefits of Progressive Enhancement HOUR 5 : HTML for Responsive Web Design • Using HTML5 • Clean Code • Don’t Forget Semantic Elements • Validating Your HTML HOUR 6: Basic CSS • How to Write CSS Rules • Embedded and External Style Sheets • Styling Fonts and Colors • Creating a Layout with CSS • Understanding Cascading and Specificity HOUR 7: Unobtrusive JavaScript • What Is Unobtrusive JavaScript? • How to Implement Unobtrusive JavaScript PART II: BUILDING A RESPONSIVE WEBSITE HOUR 8: Planning a Responsive Website • Should You Make Your Website Responsive? • How to Plan for a Responsive Website HOUR 9: Mobile First • Why Design for Mobile First? • What Makes a Site Mobile Friendly? • What About Mobile Only? HOUR 1 0: CSS Media Queries • What Is a Media Query? • Media Query Expressions HOUR 1 1: Breakpoints • What Is a Breakpoint? • How to Define Breakpoints in CSS • Optimal Breakpoints HOUR 12: Layout • What Is Web Layout? • Types of Layouts • Columns in Layout HOUR 13 : Navigation • Why Responsive Navigation Is Important • What Makes Navigation Mobile Friendly? • Basic RWD Navigation Patterns HOUR 14: Responsive Fonts and Typography • Using Web Fonts • Sizing Typography • Relative Versus Absolute Font Sizes • New CSS3 Measurement Units HOUR 15: Creating and Using Images in RWD • Making Images Responsive • Improving Download Speeds • Building and Using Retina-Ready Images HOUR 16: Videos and Other Media in RWD • How to Make Videos Responsive • Making YouTube Videos Responsive HOUR 17: Tables in Responsive Web Design • Tables on Small Devices • Can Tables Be Responsive? • Where Do Layout Tables Fit in RWD? HOUR 18 : Responsive Web Forms • HTML5 Forms • Making Web Forms Usable • Creating Responsive Forms HOUR 19 : Testing Responsive Websites • Testing in Your Browser • Testing in a Device for All Your Breakpoints • How to Test When You Don’t Have the Devices HOUR 20 : Problems with Responsive Web Design • Responsive Designs Can Be Slow • RWD Can Make More Work for Designers • Not All Customers Like Responsive Sites • RWD May Break Advertising PART III: IMPROVING RESPONSIVE DESIGN HOUR 21: Tools for Creating Responsive Web Designs • Planning and Designing Your RWD Site • HTML Element and CSS Tools • Web Editors for Building Responsive Web Pages HOUR 22 : Device and Feature Detection • Why Use Detection Scripts • Modernizr • WURFL HOUR 23: Using RESS with RWD • What Is RESS? • Benefits of Using RESS • Getting Started with RESS • When to Use RESS HOUR 24: RWD Best Practices • Give Everyone the Best Experience • Use the Best Breakpoints You Can • Be Flexible and Think Small • Don’t Forget the Content • Manage Costs

Performance Marketing with Google Analytics

Customers are great at telling you what they don't like, but they have a harder
time expressing what they might want. ... For these reasons, it's important that you
spend a portion of your time looking at what's going on off your Web site as well
as ...

Author: Sebastian Tonkin

Publisher: John Wiley and Sons

ISBN: 9781118076705

Category: Computers

Page: 456

View: 158

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

SEO Search Engine Optimization Bible

Before you can begin to analyze what you're doing right and wrong in SEO, you
first need to know what to expect. Realistic expectations will keep your view of
your SEO results realistic as well. SEO is not the only answer for your web site,
but ...

Author: Jerri L. Ledford

Publisher: John Wiley & Sons

ISBN: 0470262117

Category: Computers

Page: 389

View: 364

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

Ultimate Guide to Optimizing Your Website

Wondering what's the best way to go about creating a website in a word
processor? First, make sure to use “Web View” if it's available on your word
processor. Microsoft Word has an additional “Web Page Preview” that shows you
what your ...

Author: Jon Rognerud

Publisher: Entrepreneur Press

ISBN: 1613082576

Category: Business & Economics

Page: 320

View: 884

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

101 Ways to Promote Your Tourism Business Web Site

Filled with Proven Internet Marketing Tips, Tools, and Techniques to Get Visitors
to Your Site and Your Destination Susan Sweeney. What's Hot What's Not
Awesome graphics, animation, audio, video Great, original content Broad appeal
Fun ...

Author: Susan Sweeney

Publisher: Maximum Press

ISBN: 9781931644624

Category: Business & Economics

Page: 391

View: 729

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

Search Engine Marketing Inc

If your website can attract people who are willing to influence other people, you
can be fairly certain you have their votes locked up. What's more, they might start
attracting more supporters. So the best web conversions for your site might be ...

Author: Mike Moran

Publisher: IBM Press

ISBN: 0133039218

Category: Business & Economics

Page: 528

View: 910

The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com

Google Analytics

What's important, they may feel, are the products that sell and create a stream of
revenue. That assumption would be wrong, however. Content is one of the most
important drivers for your web site. It's one of the reasons so many different types
 ...

Author: Jerri L. Ledford

Publisher: John Wiley and Sons

ISBN: 9781118081594

Category: Computers

Page: 432

View: 469

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Shoestring Venture

WEB AND ECOMMERCE you'll choose half a dozen or fewer words as the
foundation of your keyword strategy. Relevance is how well those words actually
fit what your Web site is about. If you choose words that only distantly describe
what ...

Author: Richard Hooker

Publisher: Steve Monas

ISBN: 0595506518

Category: Business & Economics

Page: 523

View: 923

A Complete Guide to Starting and Growing Your Own Business On A Shoestring Budget The Cheat Sheet for Business. For the millions who start a new business every year on the barest of resources, Shoestring Venture: The Startup Bible is like hiring a high-level consultant to deal with the bewildering maze of issues from finance to marketing to technology that all entrepreneurs face. Every business is nothing but a series of decisions which can make or break the business. You could say that, if there's a science of business, it's the science of making good decisions. And every bootstrap entrepreneur faces the daunting task of making ALL the business decisions, any one of which could either doom the enterprise or catapult it to stratospheric success. That meas that every entrepreneur has to quickly get up to speed on every issue their business faces. Shoestring Venture: The Startup Bible is the most exhaustive set of practical resources collected to empower entrepreneurs to make the right decisions on a limited budget, from business concept to product development to Web marketing. We call a "consultant in a book," there to give considered and experienced answers to the infinite questions that come up. Shoestring Venture-The Start-up Bible All entrepreneurs - even the smallest operating on the tightest of budgets - have the opportunity to build powerful start-up organizations without ever really having to walk out the front door. Using global communications and data networks, even bootstrap entrepreneurs can staff an entire organization with every human resource and skill they need at rock-bottom prices. In short, anyone can run a virtual organization using only a desktop or laptop computer. Shoestring Venture: The Startup Bible gives bootstrap entrepreneurs all the resources they need to build truly effective startups using the magic of outsourcing and offshoring. This is the century for small business . . . You have the tools to build a powerful start-up organization, from financing to product development to marketing, without ever really having to walk out your front door. Using global communications and data networks, you can staff an entire organization with every human resource and skill you need at rock-bottom prices. You are, in short, running a virtual organization using only a desktop or laptop computer. It's the magic of outsourcing. It means that you can be a pretty formidable player in the business world. Why? Because it permits you to focus your energies on what brings real value to your business-what you do best. That's what this book is all about. Shoestring Venture gives you the tools you need to start your new venture or take your current business several levels higher by exploiting the resources our interconnected world offers you. Chapters: Startup, Finance, Taxes, & Banking, Hardware and Software, Bringing Your Products to Market, Outsourcing Your Back Office, Information Technology, Web and Ecommerce, and Promoting Your Product: Marketing & Sales